Alaïa

Are we ready to dress up?



Dries van Noten ss26 by Morgane Maurice

Robert Armstrong made a good point a few weeks ago in the FT. “Intentional underdressing [normcore et al] has become ubiquitous and so lost its power. It’s less fun for the mogul to wear a hoodie when his toadies do too; this explains why dressing up is, slowly but surely, coming back in”.

With the long-awaited arrival of NikeSKIMS, this suggests we’ve reached the apex of casual underdressing. It only recently dawned on me why athleisure was so popular for the last five years. Firstly, it’s easy to wear – pull on and go. (more…)



Intimidated? You’re welcome



Sheila Rock Young Punks King's Road Jordan

An alternative thought to last Thursday’s post about the cosy conviviality of the Alaïa cafe-bookshop.

Reading Sheila Rock’s excellent 2020 photo book, Young Punks, her photo of the decidedly uninviting facade of Vivienne Westwood and Malcolm McLaren’s 1976 SEX shop (above) revealed an audacious weirdness with intimidating appeal that lured people in out of sheer curiosity. (more…)



The culture of fashion: Alaïa for foodies and bibliophiles



Alaia Violet Cakes Bond Street London

Just after New Year I treated myself to a banana bread and coffee date at the new Violet Cakes cafe in the New Bond Street Alaïa store. Food and fashion have been forging an alliance for some time and I was reminded that Azzedine Alaïa was a natural instigator of this idea as far back as the 1980s.

Unlike other luxury fashion houses with their ultra brand-coded cakes and confectioneries (hello Louis Vuitton x Takashi Murakami cakes) this is a somewhat more wholesome approach. The food is consumed round an aluminium communal table nodding to the original spirit of Azzedine Alaïa himself, famous for inviting models, seamstresses, editors and even passing VIP clients to join the home-made feast at the studio table. (more…)



Trend report: what to wear for AW23



Johnny Dufort for T Magazine

AW23 is emphatically female-focussed, kicking off with supermodel mania – that Vogue cover, the Apple series and a Linda Evangelista book – and continuing with a slew of women-championing exhibitions. We’ve also got the big Phoebe Philo reveal to come, as well as a focus on revivalist classic fashion (aka gentlewoman style). For this you can easily shop your closet, or consider buying pre-loved – the quality may be better and so may the price. “The connection between instability in the economy and consumers’ desire for classic, quality pieces that retain value is certainly at play, as is the cultural zeitgeist,” Kelly McSweeney, senior merchandising manager at The RealReal, told WWD. (more…)