beauty

Business of beauty: who will be the next make-up mogul?



Violette beauty line

With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.

Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above).

Building a loyal social media following is clearly the modus operandi du jour for future make-up moguls. Lisa Eldridge is another freelance MUA (make-up artist) who scaled her reach via YouTube. But whereas Violette’s are five-minute lifestyle vignettes, often filmed in chic Parisian brasseries or hotel rooms, Lisa’s videos are step-by-step studio beautorials demonstrated on a model (or occasional celeb). Lisa is a well known collector and history nerd ( remember the Audrey Hepburn lipstick auction story?), with an eye for accessory design and a make-up history book under her belt. Her line (below) launched first with a trio of incredible sell-out lipsticks, evolving recently into lip glosses, blushers and highlighter.

Lisa Eldridge make-up

Both Violette and Lisa have great personal style that adds to their appeal. No surprise then to see them segue from the make-up playbook into other areas such as fashion and lifestyle – Lisa with jewellery and Violette with, well, who can say? “I want to reposition beauty as a lifestyle, not just about the face. We’re celebrating who you are and not trying to change your features or even enhance them — it’s more to help you feel great and fall in love with yourself and give you confidence,” she told WWD.

To illustrate the point, she has just opened a Violette_FR New York pop-up shop (until June 21), complete with a merch collab with French brand Bisous Skateboards. Why not pick up a Violette hoodie (below), tee or skateboard along with your matte red lipstick?

This evolution of not-just-make-up mogul seems logical in many ways when we look to the example of Gen Y competitors like Glossier and Kylie Cosmetics. If you have a highly engaged fan base, they will likely buy into anything you offer. But to succeed long term, or with a customer that skews slightly older, it must make sense, not just in terms of product type, but product quality and messaging too.

Violette X Bisous Skateboards

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Violette_FR Lisa Eldridge; Violette_FR
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Gentlewoman style: the Net-a-Porter sale



Net-a-Porter sale

A quick heads-up to let you know that the Net-a-Porter sale* has kicked in. I’m the world’s most sensible sale shopper because I instinctively head for the classics and leave behind all the ‘it’ colours and hype stuff. That said, I won’t be buying any of the acres of sweats that are in the sale. That’s one lock-down trend I managed to swerve!

I can tell you that if you’re after Zoom-friendly but timeless neck wear*, structured ballet flats* or classic Joseph knits*, then you’re in the right place. Beauty-wise there are a few good deals, especially if you like Byredo*, Tom Ford*, Le Labo* and Chantecaille*.

Chantecaille make-up is crazy expensive but absolutely worth it if you can get a few pounds shaved off. There’s also a Rodin essentials kit* (the brand is sadly being discontinued). Feel free to browse my edit, but remember you don’t have to buy something just because it’s on sale…

[UPDATED: A few things have sold out or had their discounts removed so I’ve updated the edit. There’s a ton of Dries in the sale btw, including these fab boots*.]

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE:
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



This brand wants to sex up sunscreen



Vacation by poolside FM

It’s happened with skincare, it’s happening with oral care, could Vacation by Poolside FM be the ones to make sunscreen a feel-good ritual, not a chore?

There are many reasons we all love to hate sunscreen. It’s expensive, it’s impractical (who can be arsed to reapply it throughout the day?!), it feels icky or it leaves a white zinc oxide cast on the skin. It’s just not a pleasure.

Enter Vacation by Poolside FM, a brand extension of the 80s throwback online radio station and app. Its premise is to make a sunscreen as nostalgic and joy-inducing as the radio station (more…)



Beauty books: The African Lookbook and other stories



The African Lookbook by Catherine E McKinley, Jacqueline Woodson

With beauty consumption at an all-time high, it’s no surprise to see an explosion of beauty books on the market. Last year saw much anticipate guides from Caroline Hirons* and Funmi Fetto*, and it feels like we’re going to see more variety over the coming year or two. (more…)