Design

Could an Apple face mask solve the challenge of customer service in retail?



The Clear Mask

Trust Apple to come up with one of the biggest design solutions of our age.

The customer service Covid mask.

To be, er, clear, the Clear Mask (above) isn’t actually made by Apple but it has been commissioned to be used in its stores so that public-facing sales staff can better communicate with customers.

Clear Mask masks are already used by health services (the NHS has just ordered 250,000) but I haven’t seen any in other public spaces. Apple does actually have its very own (and very chic) face masks for internal staff use, which come in typical Apple minimalist packaging. (Below – as I said, tres chic, although maybe a tad excessive in these mindful-of-waste times.)



Apple reusable face mask

According to Bloomberg, the Apple employee mask was developed by the engineering and industrial design teams (aka the people who create the devices). It’s made up of three layers and is designed to be washed and reused as many as five times.

Maybe Apple can find a way to make a beautiful version of the Clear Mask that would make people really want to wear one. Surely that could be the game-changer and one that could be also adopted by many other relevant industries. Fashion and beauty retail for starters…

TLDR: customer service and safety are going to become more important than ever in physical retail. As innovators in customer service, it makes sense that Apple leads post-Covid retail with design-led solutions that serve and reassure its customers.

Meanwhile… as expected, skincare brands have found a way to impregnate Covid masks with anti-bacterial benefits to combat ‘Maskne‘ (aka mask acne). Dr Barbara Sturm’s £30 Nano-Silver Mask contains silver, which apparently has antibacterial and antifungal properties. The mask can also be bought in a ‘maskne’ set with Sturm’s Anti-Pollution Drops, Calming Serum, Clarifying Spot treatment and sachet of Clarifying Mask.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Clear Mask; Apple face mask by Mark Gurman
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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SS21 trend report: Molly Goddard



Molly Goddard SS21

Have to agree with catwalk critic Sue Evans, who commented on my earlier pondering to say that Molly Goddard’s SS21 collection was a strong expression of optimism and joy. It was her strongest yet, I thought, with commercial colour-block graphic knits and jerseys styled with her usual explosion-in-a-tulle factory froufrou skirts.

There was also a collaboration with Ugg, resulting in an array of day-glo fluffy slippers that I thoroughly disapprove of, so I’m not showing them here. (I guess as the pandemic rages on, questionable collabs are something we will see more of from indie designers in a quest for survival.) See more here.
Molly Goddard SS21


WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Molly Goddard SS21
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Is this the perfect tee?



M.M. LaFleur tee

I’m vaguely familiar with M.M. LaFleur but have never really engaged with the brand.

Until now.

It has teamed up with the Girl Scouts of the U.S.A to sell its Rally tees* with accompanying iron-on voting-themed patches (while stocks last). The minimalist graphic patches are super-chic and obviously an important call to action, but the M.M. LaFleur Leslie Rally tees* themselves tick all my check boxes for what makes an excellent T-shirt. Namely a boxy cut, close-fitting crew neckline and good quality Peruvian Pima cotton. Buy it here*.

M.M.LaFleur scout collab
M.M. LaFleur girl scout patches

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: M.M. LaFleur
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Sunday worship: Margaret Howell SS21



Margaret Howell SS21 LOOK 23

This weekend I would usually be darting across the four corners of London to see what Fashion Week had to offer. Not so this season, which means for once I got to have a lie in on my birthday! But it also means I’ll miss my favourite LFW ritual, congregating on the Sunday worship benches of the Margaret Howell show at Ballet Rambert on the South Bank. Here I’d normally huddle in a sea of buff trench coats with Alyson, Brittany, Dal and Alexis, to appraise next season’s stylistic nuances, while catching up on industry (both fashion and publishing) goss.

In lieu of a Margaret Howell show, we have look book pictures. So for SS21 (how futuristic that sounds!) we can look forward to structured pleat-top cropped trousers, nostalgic sweater vests, easy shirt-waister dresses and – my favourite styling detail –  these darling beanie hats. Margaret Howell commissioned exclusive new fabrics from long-term suppliers, specifying colour and weave, which is what gives these pieces their freshness despite the seeming familiarity…

Margaret Howell SS21
Margaret Howell SS21

Margaret Howell SS21


WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Mark Kean for Margaret Howell SS21
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman