Technology

Trend report: The healthification of beauty is officially here



Ourself beauty

It’s official, we’re moving into a new era of beauty. Thanks to The Future Laboratory and its robust 2022 Beauty, Health and Wellness report, we can look ahead not only to the next 2-3 years, but future gaze on the next ten years of what TFL terms ‘Accredited Beauty’.

Taking influences and data from recent social and economic world events, Accredited Beauty describes a new era of informed consuming in which brands will be expected to back up claims with expertise and evidence. Why? Because we’ve learned to ‘follow the science’, check our facts and interrogate misinformation and disinformation. (more…)



Shop the post: Farfetch wants your beauty dollars



Farfetch Beauty

Big news this week as Farfetch* enters the online beauty arena.

With leadership from Violet Grey’s Cassandra Grey and expert input from beauty tastemakers including make-up artist Isamaya Ffrench, hair stylist Jawara and model Aweng Chuol, the site is looking for a slice of the global $69 billion beauty pie. (more…)



TRP Travel Retail Style Index: May 2021



Tiffany & Co Blackpink Rosé ambassador

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.

1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.

The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studio animated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)



Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)