Technology

The DRG retail index: COS, Afound Sweden, H&M Paris, John Lewis, Browzzin, Depop



COS Repurposed cotton project

Here’s our latest monthly retail round-up celebrating experimentalism and innovation on the high street. From re-sale to re-make, this month our news feed is buzzing about the latest sustainability campaigns from high street players, while influencer-commerce is entering a new democratic phase.

COS RE-MAKES SWEATSHIRTS
COS is the latest H&M brand to launch a dedicated circular-fashion collection as part of its goal to be using 100% sustainably-sourced materials by 2030. The Repurposed Cotton Project (above) is a capsule line of sweatshirts for men, women and kids, made using cotton scraps left over from the brand’s main production process. After shredding and compacting the surplus cotton, COS re-uses it to make freshly dyed crewneck sweatshirts (more…)



The DRG Retail Index: Zara, COS, H&M, Ikea X Virgil Abloh



HM conscious exclusive

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.


ZARA DOES AR

Zara Studio Collection SS18
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)



The DRG Retail Index: Uniqlo X Tomas Maier, H&M, John Lewis, Benetton, FeelUnique, ASOS



Uniqlo X Tomas Maier collaboration

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching…and shopping.


TOMAS MAIER X UNIQLO…IS COMING SOON

Tomas Maier, aka king of luxury loungewear is the latest designer to collaborate with Uniqlo on a capsule collection, hitting stores this May (above). Cue a Maier vision that riffs on fashion’s current love affair with sportswear but channels a more sophisticated resort-wear vibe. (more…)