Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)
I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)
I’m currently trying to have a mammoth declutter. I’ve been in my house for eleven years and amassed a ton of stuff that I don’t really need or use. Admittedly, part of the appeal of going back to zero is the temptation to start acquiring things again. But useful things. Timeless things. Things like the kind of wares sold at Lennox & Harvey, a ‘contemporary general store’ just opened in Martha’s Vineyard.
I had my first OrmondeJayne scent experience a few weeks ago, in the newly refurbished boutique in Royal Arcade, off Old Bond Street. The store has been in this little arcade for 17 years and founder Linda Pilkington told me that most of the arcade neighbours (think Paul Smith, Meyrowitz eyewear and Charbonnel & Walker) have been there just as long. Not only that, but there’s a community of other longstanding ‘residents’ of this part of Old Bond Street, who she has seen grow older up over the years. (more…)