retail concepts

Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)



Retail roundup: beyond transaction



Selfridges Pangaia Corner Shop 2021

I can’t wait to go to shops. While lockdown news has focused on the e-commerce successes, the UK high street is doubling down on getting punters back through the doors. For me, shopping is not only about buying, but also about socialising and seeing what’s new. The best stores have always been more than transactional destinations; from Topshop, Oxford Circus (R.I.P) to Dover Street Market, they’re discovery zones and temples of worship to community and culture. (more…)



Are NFTs, digital currencies and ‘The Internet of Value’ really going to change modern life forever?



Beeple NFT art

This month I’ve not been able to move for news and hot takes (pay wall) on NFTs. I don’t know how long they’ve been around but like most media people, I got wind of them after the artist Beeple sold an NFT (essentially a one-off digital file) of a digital collage he had made (pay wall) for $69.3 million. Boom! Suddenly everyone was interested.

I read a succession of articles to get my head around them but I should have just waited. Because Professor Scott Galloway has the ultimate explainer on his recent podcast with smart futurist Raoul Pal. (more…)



Niki de Saint Phalle: Joy Revolution



Niki de Saint Phalle

I may be 3,000 miles away in a different time zone but I can still enjoy Salon 94’s Niki de Saint Phalle Joy Revolution exhibition.

Part of the just-opened Upper East Side Salon 94 gallery space, the show celebrates the ‘radical joy’ of Saint Phalle’s colourful multi-media work. Saint Phalle was known for her utopian feminist vision and interactive outdoor public sculptures. The website does the exhibition justice with some wonderfully uplifting drawings, paintings and sculptures. Joy revolution indeed. (more…)