retail concepts

Coming soon: Lucas Ossendrijver for Theory



Theory Project by Lucas Ossendrijver

I used to love Lucas Ossendrijver menswear for Lanvin. Finally, he’s back with a new collection – and it includes an offering for women.

Theory Project is a joint effort between Theory and Lucas Ossendrijver, launching on September 7th. It’s inspired by city living and people watching and includes ‘pragmatic’ contemporary classics – hooded parkas, striped shirting, chunky loafers – with a big focus on sustainable fabrics such as recycled wools and nylons. I’ve spotted the perfect boxy blazer and cotton twill pant and have my eye on the striped band collar shirt and velvet sneakers.

The photography by David Sims is a great intro to what we can expect but you can get a proper preview at Theory here. (more…)



Trend report: what to wear for AW22



Craig McDean British Vogue Aug 2022

As you know by now, my trend reports are utterly self-indulgent and reflect what’s ‘new’ through my own personal ‘gentlewoman style’ lens. So I’m glad to say that fifty shades of cappuccino, a Ralph Lauren revival, chunky gold chains and classic bags (with a twist) are all trending for AW22. Of course, the 90s is a major influence on fashion and culture. (more…)



The culture of fashion: the 90s heritage obsession continues



Raf Simons Fantastic Man cover

More on the 90s vintage story I wrote about in June.

Friday saw 26 pieces of vintage collectables land at Dover Street Market New York from the archive of stylist David Casavant. Curating pieces from the last 20 years by designers including Prada, Helmut Lang, and Raf Simons, highlights include a Raf Simons AW00 bomber jacket (example below) loaned to Rihanna for an event, a piece that Casavant acquired after seeing it on the cover of Fantastic Man (above). (more…)



Streetwear retail grows up



Aime Leon Dore London cafe

Something interesting is happening in the world of streetwear. It’s fixing up, shedding its scrappy roots and going all out for growth. Latest development? In the space of a few weeks, two of its most culty brands have opened retail stores that cement their influence and ambition for mass expansion.

On June 17th, Hypebeast unveiled an impressive new seven-storey HQ-slash-store-slash-event-space in NYC’s Chinatown. Two weeks earlier, Aimé Leon Dore (above and below) opened its London store in the heart of Soho, a two-storey retail destination incorporating a marble-floored café and a VIP private lounge. A sneaker’s throw from Supreme and Stussy, Aimé Leon Dore is a far more refined proposition than these rough and ready rivals. Its branding is more preppie-adjacent than skater kid, yet it speaks to the same youthful demographic. (more…)