retail concepts

On Farfetch, circularity and the business of positivity



Graduate Fashion Week 2019 Farfetch Conscious Design Hub

Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.

On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)



Thakoon Panichgul launches HommeGirls



Homme Girls Thakoon

Loving the sound of HommeGirls – Thakoon Panichgul’s multimedia celebration of gentlewoman style. It launches this week with an Instagram account, website and print zine, with plans to monetise later with affiliate links to brands. Also later will come ‘limited runs of repurposed men’s blazers, as well as collaborations with established brands’, according to Vogue. Contributors to the zine include photographers Cass Bird and Vanina Sorrenti, which gets two thumbs up from me. (more…)



Gentlewoman style: Meme Chose shirts



Meme Chose Goodman Shirt

Just clocked this new shirt brand from two former DVF colleagues on Vogue.com. Même Chose is fairly classic, well priced and there’s a shirt named after Tonne Goodman.

The most important thing about shirts is the cut. I love some of the details on these examples but I think the cuts could be a little sharper. For the price though, they’re pretty good. (more…)



The DRG Style Index: Goop, Lacoste, Estee Lauder, Fred Perry X Le Kilt and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

I WENT TO THE GOOP STORE AND I LIKED IT
Goop Westbourne Grove London store
I finally ventured into the Goop London pop-up store on Westbourne Grove to see what the fuss was about. I didn’t feel bombarded; I did see lots of stuff I wanted to buy. A set of amethyst-coloured tumblers, French Girl eye oil, lots of ecru-coloured cazhmere. Nothing ground-breaking, just comforting lifestyle porn at its best. Apparently it’s now a permanent fixture. (more…)