retail concepts

Streetwear retail grows up



Aime Leon Dore London cafe

Something interesting is happening in the world of streetwear. It’s fixing up, shedding its scrappy roots and going all out for growth. Latest development? In the space of a few weeks, two of its most culty brands have opened retail stores that cement their influence and ambition for mass expansion.

On June 17th, Hypebeast unveiled an impressive new seven-storey HQ-slash-store-slash-event-space in NYC’s Chinatown. Two weeks earlier, Aimé Leon Dore (above and below) opened its London store in the heart of Soho, a two-storey retail destination incorporating a marble-floored café and a VIP private lounge. A sneaker’s throw from Supreme and Stussy, Aimé Leon Dore is a far more refined proposition than these rough and ready rivals. Its branding is more preppie-adjacent than skater kid, yet it speaks to the same youthful demographic. (more…)



Atelier Mayer returns



Atelier Mayer Marrakech

“Anyone can come to Marrakech and go shopping. But I’m editing a special collection showcasing hand-craftsmanship.”

She’s back! The wonderful Carmen Haid has revived her brand Atelier Mayer, expanding its original scope from vintage fashion to lifestyle and interiors. Now with the business based in Marrakech, selling a mix of vintage design pieces and made to order items, her range includes bespoke vases, bowls and tableware alongside vintage furniture. (more…)



The culture of fashion: The 90s is officially vintage – here’s why that’s a good thing



Jil Sander 1990s

It recently dawned on me that the 1990s, the era that defined me, is properly vintage. While it’s a discombobulating thought (I mean, I don’t feel middle-aged), there are some positives. One is that the minimalist-slash-deconstructivist designers of the time – Margiela, Lang, Demeulemeester, Sander, Prada, Klein – have become established as classics and thus there’s a new market for them. (more…)



On my radar: Outsiders Store



Outsiders Store Coal Drops Yard

I was wondering why no-one had invented a stylish multi-brand gorpcore store, then I realised – they have. While visiting the Debby Byford roller skating exhibition in Coal Drops Yard, I discovered Outsiders Store, a very cool curation of performance outerwear, practical headgear, Rotato socks, Gramicci rope sandals, Snow Peak camping kit, plus a variety of modern outdoorism books and magazines like Les Others and Go Out. (more…)