“I aspire to look like a ‘90s-era Gap model,” Khaite’s Catherine Holstein told Business of Fashion at her AW22 New York Fashion Week show. It’s a handy descriptor, because 90s Gap was pretty special and there’s definitely a big 90s normcore mood pervading the air at the mo.
The AW22 Khaite show had a bit of that classic Gap energy mixed with 1990s Self Service magazine – all big leather jackets, small skirts, dark tights and light shoes. (more…)
YSL Nu*, the new make-up-meets-skincare hybrid from YSLBeauty is one of the best (dare I say ‘authentic’) iterations of the current ‘real skin’ beauty ranges I’ve seen yet. While the photography adheres to the ‘Glossier’ playbook (think extreme close-ups, racially diverse casting, un-perfect skin) it’s also clearly unretouched and the lighting is fairly unforgiving. Yet the images are striking and the cast cool enough to make this a compelling sell.
According to Hypebae, these five items were created with Gen Z for Gen Z. (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
Sometimes Pinterest does this annoying thing of suggesting ‘picks for you’ pins that have nothing to do with what you like. The exception is the treasure trove of Martin Margiela for Hermès era pins that have been popping up this week. (more…)