Giorgio Armani

Trend report: what to wear for AW20



Hermes AW20 trend report - photo by Jamie Stoker

What a weird year! It feels odd talking about new-season trends, all things considered, but there is going to be a new season and even if you’re not buying, there are other ways to be inspired by newness. Let’s say it’s also a way of looking forward, so a sort of exercise in cautious optimism. Here’s what’s in the air for AW20… (more…)



SS19 trend report: Baby bangs



Prada baby bangs trend ss19

Baby bangs are back! So sez the New York Times in its SS19 beauty trend report and Pinterest in its top 100 2019 trends round-up. Actually, I got on this one early but let’s not split hairs (lol).

Prada’s SS19 show completely nailed it with its Mia Farrow micro-fringed crops under giant hairbands (above and below), while Miu Miu followed suit with 90s Riot Grrrl choppy baby bangs tied up with a skinny bow (more…)



Buy it now: Giorgio Armani Eye & Brow Maestro



Giorgio Armani Eye and Brow Maestro - a-multi-tasking cream for brows, eyeshadow, contour and root retouching

Maybe it’s my 80s upbringing but I’m a big brow girl through and through. Thankfully, I escaped the 90s barely-there brow trend unscathed. I recall a micro 70s revival in 1993 that resulted in an overplucking epidemic that many never recovered from, followed by the bleached brow which I rather liked but was too scared to attempt. (more…)



Look, frame, what do you see?*



Giorgio Armani Films of City Frames BFI

Now more than ever, fashion is part of the entertainment system. And no one knows this better than Giorgio Armani. An early believer in the commercial clout of red carpet dressing, his ad campaigns are cinematic extravaganzas worthy of their very own film awards.

Armani’s passion for cinema extends for another season to Films of City Frames, an initiative designed to give a platform to emerging filmmakers from four of the world’s most prestigious film schools. Their brief? To create a short film based on real life, set in the film school’s city – and starring Armani ‘Frames of Life’ eyewear in a supporting role. (more…)