“When I wear suits on the runway, when I’m doing a men’s show… I am not thinking that I look like a boy. [What] I am thinking the whole time is that I am just bringing the most in strength and expression; my eyes, the way I’m looking, the way I’m moving, it’s not more like a boy, it’s just strength, flavor, sauce, like swag.”
I love that Vogue has spotlighted the Y2K model Omahyra Mota, one of the most unique forces that modelling has seen in the last 20-odd years. There’s a fantastic gallery of her shows, reminding us not only of the timelessness of early noughties designers but how versatile her look really was. (more…)
Kanye’s first Yeezy Gap jacket drooped last week, but is it any cop?
The single nylon puffer was the first piece from the much hyped ten-year project to appear as a pre-order on the U.S Gap website (to be shipped in the autumn). In bright blue, the voluminous $200 jacket wasn’t your average Gap fare. (Some memes compared it to a Smurf-coloured bin bag.)
Early reactions on fashion forums were mixed – 65/35 against I’d say. The 35% were quite emphatic in their enthusiasm, applauding Gap for giving so much trust and control to Team Yeezy. Gap even temporarily erased its entire Instagram feed save for one picture of the polarising item. At this stage, one could concede, what exactly does Gap have to lose? (more…)
“The one thing you can’t underestimate is how fantastic it looks in a physical shop. In their purest form, nature and plants create wonderful retail theatre. You can buy a dress for the season, then stroll outside to see some wonderful plants. If you’re a lifestyle retailer, not just a pure fashion retailer, there’s an opportunity.” Peter Ruis, president of Canadian lifestyle retailer Indigo and former MD of Anthropologie
The #plantfluencer trend has flourished in just a couple of years, making everyone fancy themselves as a bit of a Monty Don. This Drapers article highlights the opportunity for fashion and lifestyle retailers, with houseplants, garden furniture and associated accessories all there for the taking. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studioanimated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)