Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below).
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Uniqlo LifeWear magazine
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The J.Crew menswear 3.0 look book is in. Is it any cop? You decide.
First impressions from Brendon Babenzien’sJ.Crew vision are… it looks promising. Not ground breaking but it aligns with the Drake’s, Aimé Leon Dore, Ralph-lite customer and will likely filter to the Uniqlo tribe looking to spend a little more. Price points look OK and there’s a welcome focus on quality and provenance. (more…)
I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).
I hate to say it, but Uniqlo really is the new Gap. (Yeah, I’m a tad late on this; I guess I’ve been in denial.) Its latest LifeWear magazine absolutely nails the Ametora* sweet spot between American Ivy dressing and Japanese gentlewoman style.
This issue features New Yorkers expressing the ‘joys of clothing’, including the likes of art dealer Jeffrey Deitch, Balcony magazine founders Vicente Muñoz and Audrey Rose Smith, musician Sophia Pastorius-Young and Sofia Coppola living their best lives in Uniqlo chinos, rain macs, high waist jeans and stripy pyjamas. (more…)