influencers

Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



The Drg Style Index: Wales Bonner, Muji, Chanel, Shiseido, WeChat, Nike and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

WALES BONNER WINS
Wales Bonner SS19 by Harley Weir

It’s been a big old week for Grace Wales Bonner. On Wednesday she was named as the winner of the BFC/Vogue Designer Fashion Fund £200k prize, while also collaborating with Dior on its 2020 Resort collection and hosting a ‘devotional meditative sound experience’ in New York with Solange Knowles, as part of Frieze. The prize win is a pretty good accolade, not that it’s the magic bullet people assume it is. Thomas Tait, who won the LVMH Prize in 2014, opened up recently about the reality behind the facade of young designer ‘success’. It’s still tough out there… (more…)



The DRG Style Index: Gentle Monster X Huawei, Patagonia, The Face, Lululemon and more



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

GENTLE MONSTER X HUAWEI WEARABLES
Gentle Monster Huawei
Just when you thought ‘wearables’ had died a death, up pops a new slew of tech-cessories. This time they hinge on audio-enabled eyewear, rather than screen-centric devices. Example: Bose’s Bluetooth-enabled audio sunglasses, which contain a microphone and speakers to cut down on screen time. And Gentle Monster’s collab with Huawei (above), which does the same thing. (more…)



Digital media – what went wrong?



The Sartorialist

It’s been all doom, gloom and drama in the digital media-sphere this week. In the news – Buzzfeed and HuffPo are laying off hundreds of staff, Conde Nast is introducing a paywall and social media influencers are going to have to start putting #ad on practically all of their posts (probably).

Where did it all go so wrong?

For me, it all goes back to that time when legacy brands decided to repurpose their paid-for print articles as free online content. Rookie mistake! (more…)