influencers

Random Recs: Uniqlo’s secret sauce, Studio Nicholson, craft influencers, a secret Negroni Salon



Fantastic Man Autumn 25

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ Craft influencers. In a backlash to flattening algorithms and A.I. slop, young creatives are finding value in the imperfect qualities of analogue, tactile pastimes. Vogue Business reports on the craft creators transforming niche hobbies like scrapbooking (hi!) and journalling into fledgling brands and media platforms. (more…)



Inbox hero: why fashion founder Substacks are the new influencers



Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)



Quote of the day: Emma Chamberlain



Emma Chamberlain Louis Vuitton - Paper magazine

“There’s definitely a formula for getting views. It’s something extreme, something eye-catching. I used to play into that a lot more, and that started to feel inorganic. The formula for growing at an exponential rate — it’s kind of always remained the same. It’s click-baity.”

YouTube sensation Emma Chamberlain, New York Times (no paywall) (more…)



What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)