24 October, 2024

Inbox hero: why fashion founder Substacks are the new influencers

Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)

Disneyrollergirl 0 Comments Bloggers, Brands, Business of fashion, Designers, News, Trends Amy Smilovic, Ann Mashburn, blogging, Business of Fashion, designers, influencers, Linda V Wright, long read, Somsack Sikhounmuong, Sporty & Rich, Substack

27 February, 2023

Quote of the day: Emma Chamberlain

Emma Chamberlain Louis Vuitton - Paper magazine

“There’s definitely a formula for getting views. It’s something extreme, something eye-catching. I used to play into that a lot more, and that started to feel inorganic. The formula for growing at an exponential rate — it’s kind of always remained the same. It’s click-baity.”

YouTube sensation Emma Chamberlain, New York Times (no paywall) (more…)

Disneyrollergirl 0 Comments Business of fashion, Quote of the day Emma Chamberlain, influencers, Louis Vuitton, quote of the day, Youtube

8 August, 2022

What’s next for old-school fashion influencers?

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)

Disneyrollergirl 0 Comments Bloggers, Business of fashion, News, Trends Business of Fashion, influencers, Instagram, social media, TikTok, Vogue Business

19 May, 2022

The YouTube lifestyle sell-ebrities aren’t happy

Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here. (more…)