“For a few seasons, I had been seated with all the new influencers on the front row, which was, to be honest, a quite dreadful experience. As individuals, everyone on the front row was so nice. But the fight for power was exhausting, empty and ridiculous. I had also run out of stories to tell. But I wanted to be a good girl, so I pushed, pushed and pushed. And then, the day before the Chloé show, in my bedroom surrounded by designer clothes, I broke down. I started crying, and I couldn’t stop. I had tried to talk to friends about these feelings that I’d been having for years. All I would hear back in response was, “You have a dream life, don’t let it go.”
At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.
Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model FelicityHayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)