influencers

The DRG Retail Index: H&M Studio, John Lewis, & Other Stories, Sezane



& Other Stories Paris collection

Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. H&M Studio drops with strong retro looks, John Lewis is all about Instagram influencers for its own-label brands, Sezane opens in London’s Notting Hill and & Other Stories gives us luxury hair vibes.
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The DRG retail index: COS, Afound Sweden, H&M Paris, John Lewis, Browzzin, Depop



COS Repurposed cotton project

Here’s our latest monthly retail round-up celebrating experimentalism and innovation on the high street. From re-sale to re-make, this month our news feed is buzzing about the latest sustainability campaigns from high street players, while influencer-commerce is entering a new democratic phase.

COS RE-MAKES SWEATSHIRTS
COS is the latest H&M brand to launch a dedicated circular-fashion collection as part of its goal to be using 100% sustainably-sourced materials by 2030. The Repurposed Cotton Project (above) is a capsule line of sweatshirts for men, women and kids, made using cotton scraps left over from the brand’s main production process. After shredding and compacting the surplus cotton, COS re-uses it to make freshly dyed crewneck sweatshirts (more…)



The DRG Style Index: Maharishi, Grenson, influencers, Beautycon, Decléor



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

MAHARISHI DOES GORPCORE
Maharishi gorpcore eco utility fashion
Maharishi is back on my radar, enjoying a revival thanks to the emergence of something called gorpcore. Good to see the 90s originator of utilitywear-as-fashion (OK, alongside Stone Island et al) get its dues. (more…)