Linda V Wright

Inbox hero: why fashion founder Substacks are the new influencers



Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)



Perfect pairing: socks and loafers



Morjas x Casatlantic loafers

One of the major trends of the year is undoubtedly the deconstructed prep of Miu Miu SS22 – think pleated skirts, loafers and school uniform socks.

While I haven’t succumbed to the pleated skirt* (yet), I’ve enjoyed all the sightings and varied configurations of pleated midi skirt, relaxed-fit trench, loafers and socks. My current trench of choice is this Mackintosh Maili*, a lighter weight than usual, with side splits and no epaulettes to get tangled up in your Hermes Constance New Yorker tote bag. This nutty brown one by & Other Stories* is also lovely (and a good price at £165), or for better size availability, the trad beige version is here*. (more…)



Shop the post: Sweaters are the new sweats



The Row AW21

If 2020 was all about sweats, I think autumn 2021 will be all about the return to sweaters. That comfort and cosiness is still our moda operandi but with an additional layer of polish. Here are a few of my recommendations…

ROLLNECKS. Slimfitting rollnecks are used as both a styling device and an extra layer. They look good in a contrasting colour to what’s worn on top, and I particularly love the contrast of a fitted rollneck under an oversized crew neck knit or shirt. Try COS for lightweight merino wool* and Brunello Cucinelli for winter white short sleeves*. (more…)



Introducing my new beauty book: Face Values



Face Values - The New Beauty Rituals and Skincare Secrets Book by Navaz Batliwalla

It’s book publication day tomorrow! My second book, Face Values: The New Beauty Rituals and Skincare Secrets is a departure from fashion, diving into the world of beauty and skin care rituals, and the identity stories that accompany them.

Without giving too much away, this is a really celebratory book, that I hope draws you into the lives (and beauty cabinets!) of some truly inspiring people. I have interviewed fragrance experts, skin care founders, therapists, make-up artists and pioneering retailers, as well as beauty trailblazers whose style and taste are both relatable and aspirational. (more…)