Bloggers

What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)



The YouTube lifestyle sell-ebrities aren’t happy



Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here. (more…)



In the mood for Lemaire AW22



Suzi De Givenchy in Lemaire AW22

I’m beginning to hate my puffer jacket. I just want to wear something insulating and protective but unrestricting, something like the many wonderful examples of outerwear shown at Lemaire AW22 last month.

Described as “an urban horde of modern-day hunter-gatherers,” the collection nailed Lemaire’s versatile trademarks – trench coats, soft overcoats, deconstructed blazers – for the 24-hour city girl (or boy). Accompanying the utility-luxe silhouettes and layered styling were equally desirable accessories. Cross-body bags to create graphic demarcation, knitted balaclavas (still around for 2022) and bougie leather water bottle holders. (more…)



On Karl Lagerfeld, consumption culture and owning influence



Karl lagerfeld by Takashi Murakami

“I find the joy of collecting, the fun of hunting for objects, the exciting thing. But once I [win] it, I lose interest. I don’t want to be a curator living in a museum.”
Karl Lagerfeld

It was fascinating looking through the lots of Karl Lagerfeld’s estate auction a couple of weeks ago. Among them were his 1980s scrapbooks, his Hedi Slimane for Dior Homme jacket, a Shu Uemura makeup box and his own Chanel croc-embossed tote bag (below, which sold for €94,500). “Collectors from the world over, snapping up Karl Lagerfeld’s objects and designs, have consecrated his status as a fashion icon. The ‘Kaiser’ would surely have been moved by this immense public success,” said Pierre Mothes, vice president of Sotheby’s France. (more…)