24 October, 2024

Inbox hero: why fashion founder Substacks are the new influencers

Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)

Disneyrollergirl 0 Comments Bloggers, Brands, Business of fashion, Designers, News, Trends Amy Smilovic, Ann Mashburn, blogging, Business of Fashion, designers, influencers, Linda V Wright, long read, Somsack Sikhounmuong, Sporty & Rich, Substack

8 August, 2022

What’s next for old-school fashion influencers?

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)

Disneyrollergirl 0 Comments Bloggers, Business of fashion, News, Trends Business of Fashion, influencers, Instagram, social media, TikTok, Vogue Business

19 May, 2022

The YouTube lifestyle sell-ebrities aren’t happy

Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here. (more…)

Disneyrollergirl 0 Comments Bloggers, Brands, Business of fashion, News Business of Fashion, Emma Chamberlain, influencers, TikTok, Vox, Youtube

22 February, 2022

In the mood for Lemaire AW22

Suzi De Givenchy in Lemaire AW22

I’m beginning to hate my puffer jacket. I just want to wear something insulating and protective but unrestricting, something like the many wonderful examples of outerwear shown at Lemaire AW22 last month.

Described as “an urban horde of modern-day hunter-gatherers,” the collection nailed Lemaire’s versatile trademarks – trench coats, soft overcoats, deconstructed blazers – for the 24-hour city girl (or boy). Accompanying the utility-luxe silhouettes and layered styling were equally desirable accessories. Cross-body bags to create graphic demarcation, knitted balaclavas (still around for 2022) and bougie leather water bottle holders. (more…)