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TNMA LIVE!



TNMA festival

A quick date for your diary! If you’re a long-time follower of this site (thank you!), you should also know That’s Not My Age, aka Alyson Walsh. On Saturday 26 April, she’ll be hosting her first all-day event, TNMA Live!

Taking place at the Fashion & Textile Museum in Bermondsey, it will have a mixture of panels and speakers on the subject of age, life and style (I’m excited to see fashion psychologist Professor Carolyn Mair on a panel), followed by a guided private view of the new Fashion & Textiles Museum exhibition, Textiles, The Art of Mankind. (more…)

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Inbox hero: why fashion founder Substacks are the new influencers



Amy Smilovic

It’s only taken oh, circa 15 years, but fashion brand founders (and creative directors) have finally twigged that they are their own best brand ambassadors.

From their first baby steps on Instagram, when the likes of Linda V Wright, Nili Lotan and Tibi founder Amy Smilovic (above) showed their faces and styling prowess, pro tastemakers have gifted their customers a ‘real way’ insight into clever wardrobe building, versatile styling and non-hard-sell (yet paradoxically seductive) selling.

And now they go even better. Substack is proving the perfect platform for sharing not just fashion how-tos but other lifestyle recommendations – from travel to food to business know-how. (more…)

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What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)

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The YouTube lifestyle sell-ebrities aren’t happy



Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here. (more…)

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