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Not your mother’s L.L. Bean tote



L.L. Bean psycho tote

“Boat and Tote sales are up 30 percent over last year and have been one of the top drivers of new buyers this spring and summer. It’s been really fun seeing a new generation of customers taking our classic tote and making it their own.” L.L. Bean spokesperson, Amanda Hannah.

Everybody’s talking about how young peeps have co-opted the WASP-ish L.L. Bean Boat and Tote®* as a cheap-n-chic self-expression device. (more…)



What’s next for old-school fashion influencers?



Veronika Heilbrunner by Tommy Ton

What does the post-burnout, algorithm-fatigue influencer landscape look like? Vogue Business posed the question to me last week and I was happy to share some insights.

Vogue Business’s article is part of a series looking at the evolution of the ‘creator economy’ and this article looked specifically at how ‘influencers’ (i.e. bloggers and Instagrammers) are maturing in today’s fast-paced Gen-Z obsessed world. (more…)



The DRG Style Index: Goop, Lacoste, Estee Lauder, Fred Perry X Le Kilt and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

I WENT TO THE GOOP STORE AND I LIKED IT
Goop Westbourne Grove London store
I finally ventured into the Goop London pop-up store on Westbourne Grove to see what the fuss was about. I didn’t feel bombarded; I did see lots of stuff I wanted to buy. A set of amethyst-coloured tumblers, French Girl eye oil, lots of ecru-coloured cazhmere. Nothing ground-breaking, just comforting lifestyle porn at its best. Apparently it’s now a permanent fixture. (more…)



Positive fashion: Liass underwear



Liass underwear

Thanks We Make It Last for the heads up on this comfy knickers brand, Liass. (Cos if there’s one time you need your comfy pants, it’s now).

It’s actually the bras I like most; simple sporty bralets made with eco fabrics like recycled polyester/spandex (upcycled from plastic bottles) and soy/organic cotton (a biodeagradable fabric made from the hulls of soybeans), manufactured in New York. (more…)