celebrity

The culture of fashion: Pharrell x Louis Vuitton SS24



 Pharrell x Louis Vuitton ss24

All the Substacks and TikTokers have hit ‘post’ on their Pharrell x Louis Vuitton SS24 hot takes.

So, here’s mine.

I was expecting to hate the show and collection. (more…)



TRP Travel Retail Style Index: May 2021



Tiffany & Co Blackpink Rosé ambassador

Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).

This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.

1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.

The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studio animated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)



The DRG retail index: Nyden’s tribes, H&M’s modestwear, Jigsaw’s new destination, Zara’s robots



Fornasetti display at The Shop at Bluebird concept store Covent Garden

Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.

/NYDEN’S INFLUENCER DESIGN ROSTER

Nyden Dua Lipa

Just when you thought influencer-commerce had had its day, something new comes along.

H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)