Bottega Veneta just dropped an ad campaign featuring ASAP Rocky in paparazzi photo mode. As in, the brand licensed actual pap images of him out and about wearing Bottega from Getty Images and stuck its logo on top.
Controversial, but I think it’s genius. Probably because it’s so unexpected from Matthiu’s Blazy’s straight-laced Bottega. But also because it fits with Bottega’s recent on-the-street vibe. (more…)
All the Substacks and TikTokers have hit ‘post’ on their Pharrell x Louis Vuitton SS24 hot takes.
So, here’s mine.
I was expecting to hate the show and collection. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights come from a purposeful social retail pop-up in Hainan, a luxury hometail makeover and the latest TikTok trend.
1/ SOCIAL RETAIL. Societal pressures are the focus for a new type of phygital pop-up courtesy of Japanese skincare brand SK-II that has debuted a retail-tainment destination in the Haitang Bay Duty Free Shopping Centre in Sanya, Hainan.
The pop-up is an immersive representation of the P&G-owned brand’s new SK-II Studio animated anthology series called VS. The film and retail campaign aims to highlight career pressures faced by women and viewed through the experiences of six athletes taking part in this year’s Tokyo Olympics. (more…)
“For years I tried yoga, but I had a hard time with the whole namaste aspect. I just didn’t want some instructor forcing a philosophy on me if I didn’t necessarily agree. Pilates, you get some of the yoga-type exercise but less namaste.” (more…)
