wellness

At Asystem, ‘betterment’ is wellness for the macho guy



Asystem wellness and betterment brand for men

Dear men, the wellness industry is coming for you. And it has a macho-er (read: competitive) name – ‘betterment’. For this you can thank Oli Walsh the founder of the influential Wednesday creative agency, and Josh LeVine of Frame denim, who together have just launched Asystem.

Asystem aims to make it ‘as easy as possible for men to feel, look and perform at their best’, with an initial capsule subscription skincare and ingestibles line. The skincare consists of a Clinique-esque cleanser, moisturiser and “rebuilding” cream (for $45 a month), and the energy, stamina and focus-boosting ingestibles cost $75 a month. Or you can get the combined ‘Total Body System’ for $99 a month.

Asystem wellness and betterment brand for men

With its accompanying nutrition, mind and body blog, and a coffee table book celebrating aspirational tastemakers, it certainly seems to tick all the zeitgeist boxes for the 21st century self-improvement guy. Oh and for the full goopification-for-guys monty, there’s the BeachHouse event ‘space’ for meet-ups and mind-body lectures.

Asystem wellness and betterment brand for men

It all sounds a bit colour-by-numbers, but the founders have form – and major industry clout. If their combined network of friends and influencers in high places helps spread the word, they have a ready-made head start in the game. It just remains for the products to, well, perform…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Asystem
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Beauty bits: John Bell & Croyden



John Bell and Croyden beauty ION sei toothbrush

I’ve spent the last month in a wellness bubble, reading up on the apparently $8 billion industry. Like most people, I had zero interest in mindfulness, self-care and sheet masking rituals five years ago, yet here I am, as obsessed with meditation apps and rose quartz rollers as the next person. I wonder what came first – our anxiety-ridden culture or the industry that told us we need CBD facials and sound baths to stay sane?

I don’t have the answer, but my weakness is anything ritualistic that promises to counter the pressures of digital overstimulation and my not-done to-do list. (more…)



Birkenstocks, Tevas and other wellness-wear are the new athleisure



Birkenstock Il Pellicano

I never got on board with athleisure. Firstly, I hate formal exercise and secondly, I can’t stand leggings. Or any stretchy, clingy, overly form-fitting garb. So I let Lululemon, Sweaty Betty and their ilk pass me by. (Nike is different. Don’t ask me why.)

But there’s another health-style hybrid that’s snuck up on me and this one seems to have more appeal. It’s wellness-wear. So the stuff you wear for meditation, or hanging out apres-asanas on your yoga retreat. (more…)