Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. THE CORDS AND CO
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)
Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.
My best ever denim discovery was the in-house hem shortening service at the Levi’s flagship store. My second best could well be RE/DONE, the L.A denim brand that does the modifying for you.
I’m old enough to have a deep connection to Levi’s 501s, the iconic jean that hooked me in the 80s, hung on in the 90s, slightly lost us in the 00s and is back and thriving in 2015. But while the market for new or new-old is healthy, it seems there’s still a hunger for genuine, aged, lived-in Levi’s jeans, which is where RE/DONE comes in. (more…)