RE/DONE

THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



How Levi’s helped define these cool young brands



re/Done upcycled jeans

Oh I do like a happy marriage! What could have been a fraught, competitive relationship has ended in harmony with Levi’s and RE/DONE joining forces recently at Coachella for a bit of a denim-ed up love-in.

If you remember, RE/DONE launched its denim brand last year on the basis of repurposing old Levi’s 501s by re-cutting them into a slightly more contemporary fit. The success of RE/DONE arguably led to the Levi’s 501 revival (ahem, have you seen me in the current campaign?) and happily both brands have seen fit to align in a formal collaboration, rather than compete. (more…)



Perfect pairing: RE/DONE jeans + modified Margiela



Re/Done jeans Martin Margiela jumper

My best ever denim discovery was the in-house hem shortening service at the Levi’s flagship store. My second best could well be RE/DONE, the L.A denim brand that does the modifying for you.

I’m old enough to have a deep connection to Levi’s 501s, the iconic jean that hooked me in the 80s, hung on in the 90s, slightly lost us in the 00s and is back and thriving in 2015. But while the market for new or new-old is healthy, it seems there’s still a hunger for genuine, aged, lived-in Levi’s jeans, which is where RE/DONE comes in. (more…)