vintage

Is an edit of OG vintage pieces enough to make Banana Republic relevant again?



I’m slightly obsessed with all these MOR American companies trying to make themselves great relevant again. After J Crew’s appointment of Noah’s Brendon Babenzien and Gap’s new Yeezy Gap partnership, Banana Republic just launched its latest initiative, a delve into its heritage and a refresh of brand perception.

Last Thursday it launched BR Vintage, a 225 piece curation of original Banana Republic safari jackets, khakis, baggy military shorts and tees from the 80s to early 2000s. The vintage collection was available online, with the Flatiron flagship store selling an additional selection available in-store only. It sold out within days (more…)



Positive fashion: Now you can buy your secondhand Levi’s from its own dedicated recommerce site



Secondhand Levi's
Secondhand Levi’s have been a thing for as long as I can remember. I can still recall the smell from the endless folded piles of denim at the Emperor of Wyoming, where after ten try-ons you *might* leave with your perfect fit and preferred shade of blue.

In 2015, vintage Levi’s hit the headlines when RE/DONE jeans arrived on the scene with its innovative model of tweaking old 501s to a modern fit. It was so successful that Levi’s decided to work with the founders than compete.

And this month Levi’s has launched its very own secondhand Levi’s microsite (more…)



Let them wear Hermès



wear your Hermes scarf as a coronavirus mask

The mask or no mask debate rages on.

The global consensus now seems to be that masks are a good idea to avoid passing on C-19 droplets should one be an asymptomatic spreader. But while the UK is still suffering a shortage of adequate PPA for its health workers and there’s no official word in favour of masks*, we’re kind of left to our own devices.

An interesting development has emerged from the fashion ranks. (more…)



Quote of the day: Gauthier Borsarello



Cassie Mercantile vintage showroom in Esquire

“In the past, people would go to their tailor and have two suits made for the year. Ten shirts, a coat, a couple of pairs of shoes and that was it. I think people are coming back to this way of thinking and consuming, whether they’re buying new or vintage. I think, to be honest, people are tired of all the shit out there.”
Vintage expert, Gauthier Borsarello, Esquire

This is a great feature in the recently redesigned UK print edition of Esquire. (more…)