Magazines

Niche



Racquet Magazine

Just saw this on the Shreeji newsagents’ Instagram. Do I play tennis? No. Am I sporty? No. Am I seduced by this cover and the promise of ‘art, ideas, style and culture’? Hell yes!

Niche magazines are great for introducing you to another world and thus opening your mind to life beyond your echo chamber. The paper looks like it feels and smells amazing too.

Find Racquet magazine here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Racquet Magazine / Shreeji News
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Media merch is the new fashion flex



New York Herald Tribune t-shirt Jean Seberg

Reading about the ubiquity of the New Yorker tote recently got me thinking about the rise of media branded merch.

The New Yorker has just expanded its merch line, allowing its cultured readership to outwardly express their taste and identity. As traditional magazine sales and ad revenues decline, reinforcing the ‘brand’ is a commercial savvy move for media titles. In a timely plot twist, it also effectively lets the reader advertise the magazine, instead of the magazine selling advertising to its readers. “The New Yorker knows that it is now a brand, that it represents a cross-section of a very specific, cultured, informed, democratic public, who knows who they are (or aspires to be) and loves to show it off,” observes NSS Magazine.

New Yorker tote bag by NSS magazine

In a similar vein, the New York Times has been enjoying its elevated style status, with its logo and ad campaigns being co-opted in recent years by the likes of Etudes and Sacai as part of official collaborations. It reminded me of my 20-something year-old New York Herald Tribune tee. A riff on the cinematic classic worn by Jean Seberg in A Bout de Souffle (top), the combo of gothic nameplate typography and trusted legacy journalism seem particularly resonant right now. (You can actually buy an official copy here, among a variety of NYT-branded fare.)

New York Herald Tribune tee

Some other media brands that have good merch: Monocle, IDEA Books (it kind of counts) and The London Review of Books*, which sells not only a number of chic book bags but branded chocolate and this cool enamel pin too.

And if they’re open to requests, I’d suggest Air Mail (a red and white tote!), the FT (a cute peach sweatshirt?), and Porter magazine (maybe a Sporty & Rich-style logo cap)…

 

*As I’m wont to do, I was diverted down a Google tunnel while researching links and found this revealing article on the LRB from 2014. The business model is most fascinating!

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: To come, NSS, New York Times
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



The culture of fashion: the creative legacy of Willi Smith



WilliWear designer Willi Smith courtesy Bonnie Brownfield

I finally managed to get stuck into the Willi Smith community archive – part of the recent Cooper Hewitt Willi Smith: Street Couture exhibition – with its immersive oral history from friends and customers. It’s so brilliantly done, giving you a real sense of the designer, the man and his influence on his creative community. (more…)



New look Harper’s Bazaar



Harper's Bazaar relaunch edited by Samira Nasr

New look Harper’s Bazaar has just been revealed. It will be a while before it arrives in the UK but so far I’m loving the energy. Here’s cover girl Liya Kebede styled by Ludivine Poiblanc wearing AW20 Hermès for starters (above) and do checkout editor Samira Nasr’s wonderful behind the scenes film over on Insta. (more…)