Business of fashion

Acqua di Parma’s new Roman townhouse



New Acqua di Parma Boutique Rome

Something to celebrate – the shops are opening in Rome!

And what could be more Italian or uplifting than Acqua Di Parma, who has opened a new yellow and cane wood townhouse boutique at Piazza di Spagna 27?

To celebrate, Acqua di Parma has also released a special edition of its signature Colonia fragrance (my all time favourite cologne) as Colonia Edizione Speciale Roma in a hand painted bottle, limited to 300 bottles and available exclusively in the new boutique (below).

Acqua di Parma Colonia Edizione Speciale Roma

I suspect we’re going to see a lot more of these in-store only special ‘drops’ as luxury retailers try to entice their customers back in. As the UK aims to re-open non-essential stores in mid-June, it will be interesting to see how keen people really are to get their hands on exclusive product. I imagine the role of the personal shopping suite will come into its own in the immediate New Normal era…

Closer to home, Acqua di Parma has launched two new home fragrances ‘inspired by Italian living’, Aperitivo in Terrazza and Profumi dell’Orto. These are both available in a 200g glass candle (£54) and a 180ml diffuser (£62) from John Lewis. Father’s Day, anyone…?

Quick links here…
Aperitivo in Terrazza diffuser*

Profumi dell’Orto diffuser*

Aperitivo in Terrazza candle*

Profumi dell’Orto candle*

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WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Acqua di Parma
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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Are we ready for a new fashion system?



Emmanuelle Alt street style at fashion week

It’s really quite remarkable that the British Fashion Council and the Council of Fashion Designers of America have joined forces to outline a new future fashion system.

The key is a slower system, that’s fairer for designers (less relentless churn and burnout) and press (fewer fashion weeks to attend), as well as better for the environment (an overall reset on consumerism). The ‘reset’ suggests going back to only two collections a year (more…)



What Marc said



Marc Jacobs AW20

“Part of our experience as fashion people, as creators, as designers, as editors, is that there’s a huge creative process which involves everything from meeting people – new girls, models, photographers – and creating. And creating isn’t done in a vacuum or a bubble. It might be done in the bubble of our world, our fashion world, but it’s the stimulation of the entire world that is the catalyst that gives us the drive and the energy and the passion to create.” (more…)



Let them wear Hermès



wear your Hermes scarf as a coronavirus mask

The mask or no mask debate rages on.

The global consensus now seems to be that masks are a good idea to avoid passing on C-19 droplets should one be an asymptomatic spreader. But while the UK is still suffering a shortage of adequate PPA for its health workers and there’s no official word in favour of masks, we’re kind of left to our own devices.

An interesting development has emerged from the fashion ranks. (more…)