Business of fashion

Acqua di Parma’s new Roman townhouse

New Acqua di Parma Boutique Rome

Something to celebrate – the shops are opening in Rome!

And what could be more Italian or uplifting than Acqua Di Parma, who has opened a new yellow and cane wood townhouse boutique at Piazza di Spagna 27?

To celebrate, Acqua di Parma has also released a special edition of its signature Colonia fragrance (my all time favourite cologne) as Colonia Edizione Speciale Roma in a hand painted bottle, limited to 300 bottles and available exclusively in the new boutique (below).

Acqua di Parma Colonia Edizione Speciale Roma

I suspect we’re going to see a lot more of these in-store only special ‘drops’ as luxury retailers try to entice their customers back in. As the UK aims to re-open non-essential stores in mid-June, it will be interesting to see how keen people really are to get their hands on exclusive product. I imagine the role of the personal shopping suite will come into its own in the immediate New Normal era…

Closer to home, Acqua di Parma has launched two new home fragrances ‘inspired by Italian living’, Aperitivo in Terrazza and Profumi dell’Orto. These are both available in a 200g glass candle (£54) and a 180ml diffuser (£62) from John Lewis. Father’s Day, anyone…?

Quick links here…
Aperitivo in Terrazza diffuser*

Profumi dell’Orto diffuser*

Aperitivo in Terrazza candle*

Profumi dell’Orto candle*


WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Acqua di Parma
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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