Business of fashion

Shop the post: Uniqlo x Theory



Uniqlo x Theory

I’ve been noticing Theory a bit more recently, with an eye on their basic trousers and knits particularly. I didn’t know Joe McKenna was styling their campaigns but now I do, I’m invested. (I found out via the #joemckenna hashtag on Insta; ‘following’ hashtags is a handy way to keep up with news on your favourite subjects.) Theory has also been on my radar lately since it cosied up more closely with its stable-mate Uniqlo. In London they’re sharing a new retail space in Regent Street, in the old Superdry building (next door to Burberry).

In tandem, the latest Uniqlo x Theory capsule collaboration* has just dropped. It’s kind of Uniqlo x Jil Sander-esque but less hyped. And dare I say, slightly better priced. My womenswear picks: the short Nylon Parka*, the Ultra Light Jacket* (a boxy blazer in Uniqlo’s signature feather-light polyester) and the Ultra Light Tucked Easy Shorts* (tailored, pleat front shorts with an internal drawstring).

For men, there are polos and shirt jackets (which suit women too). Sizes are running low but you can request to be notified when stock is replenished. The UK site is here*.

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Uniqlo x Theory SS22
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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The YouTube lifestyle sell-ebrities aren’t happy



Emma Chamberlain

“I just don’t like being famous. You’re lying to people to try to make them seem like you’re their friend for the sole purpose of selling things to them.”

This is a worthwhile read from Vox, on the tenuous career of YouTube influencers, of whom a minority make a profitable career from selling their lifestyle to followers, while the rest are burnt out, broke, cancelled and more. Read more here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Emma Chamberlain
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book, The New Garconne: How to be a Modern Gentlewoman
CLICK HERE to buy my beauty book, Face Values: The New Beauty Rituals and Skincare



Highsnobiety’s Gatezero airport fashion store concept launches in Copenhagen



Gatezero CPH Copenhagen - airport fashion

“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety (more…)



Are blankets the new scarves?



Begg x Co Buce McLean blanket art

My blanket fetish continues, and it looks like I’m not the only one. In the last few years, thanks to you-know-what, there’s been a huge rise in home comfort cravings with blankets and throws, not to mention soothing scented candles and tactile cushions, all attracting our attention in the absence of the human touch.

Weighted blankets were big news, but for the more aesthetically inclined, it’s all about the rise of the art blanket and the fashion blanket. (more…)