Business of fashion

Dries van Noten has sold to Puig



Dries van Noten AW18 by Sonny Vandevelde

My WhatsApp has been abuzz with the news that Dries van Noten has sold a majority share of his company to Spanish luxury group, Puig.

Dries has famously said that he loves the size of his company, having independent control and isn’t interested in vast expansion. He is respected for not pandering to the fast cycle of fashion and arguably, the appeal of his clothes is that they’re designed with an individual point of view, they age with you and become part of your look. (more…)



Next-gen luxury – all change at the top



Off-White X Rimowa clear case

It will be interesting to see the evolution of legacy luxury houses as a new generation of company leaders takes over. Rimowa (now owned by LVMH) has placed 26-year-old Alexandre Arnault (son of LVMH CEO Bernard Arnault) at its helm and is already attracting millennials with its recent Supreme and Off-White collabs (I quite like the Off-White see-thru case). LVMH also just installed another son, Antoine Arnault in a role managing image and communication for the conglomerate.

And news just in, Miuccia Prada’s 30-year-old racing driver son, Lorenzo Bertelli joined Prada last September as head of digital communications. (more…)



The DRG retail index: Nyden’s tribes, H&M’s modestwear, Jigsaw’s new destination, Zara’s robots



Fornasetti display at The Shop at Bluebird concept store Covent Garden

Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.

/NYDEN’S INFLUENCER DESIGN ROSTER

Nyden Dua Lipa

Just when you thought influencer-commerce had had its day, something new comes along.

H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)



Positive fashion: For Days zero-waste tees



For Days sustainable closed loop t-shirts

I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)