Business of fashion

Snow Peak: Japanese gorpcore for the uber-luxe set



Snow Peak New Balance London

Do you see yourself as outdoorsy, athletic, adventurous and at one with nature? I’m none of those things so why am I so enamoured with Snow Peak? And specifically its new retail playground in Piccadilly?

Back-story: Snow Peak originated in 1958 when founder Yukio Yamai, a dedicated Japanese mountaineer became frustrated with the standard available kit he was using. He set to creating a company that aligned his love of nature with high quality design and craftsmanship of the sort we’ve come to expect from Japanese brands. Fast-forward to the late 80s and his son (and current president) Tohru Yamai joined the fray to reinvent the image of camping in Japan. Later, Tohru’s daughter (now vice president) Lisa Yamai joined and launched the clothing division.

So how is Snow Peak different and more tantalising than any other high-end glamping purveyor? It’s not just the romanticism of a Japanese concept. (OK, maybe a little.)Noasobi’, the concept of ‘playing in the outdoors’ is key, but for me it’s the magic combo of high-tech performance products with unfussy design and fine attention to detail.

Snow Peak London store Piccadilly
Snow Peak London store Piccadilly
Snow Peak London store Piccadilly

Think Manufactum meets Visvim in terms of product offer, with wrap dresses, trad kimono styling, Saki Ori vests and grip-soled Geta sandals happily residing alongside technical nylon outerwear and fire resistant cottons for those campfire singalongs.

The store is a masterclass in stealth seduction. Uncluttered layouts and lots of calming glass and reclaimed wood lend an aura of quiet, expensive comfort. And while the clothing takes precedence upstairs (including a wonderful collaboration with New Balance’s Tokyo Design Studio – below), the ground floor hosts a tea and coffee hangout, with ceramics sold alongside.

Snow Peak New Balance London
Snow Peak New Balance London

Below ground is where you’ll find all the camping porn. Tents, multi-purpose sleeping bags, rechargable lanterns and all manner of foldable accoutrements promise to turn your humble abode into a fantasy log cabin. It’s less Nuts In May and more ‘survival of the chicest’ super-luxe expedition. But all totally believable and executed in the best possible taste. Maybe there’s hope for me yet…

Snow Peak London store Piccadilly
Snow Peak London store Piccadilly

Snow Peak London store Piccadilly
Snow Peak London store Piccadilly

Snow Peak is at 16A Regent Street, St. James’s, London SW1Y 4PH and online at End Clothing*, Matches*, Kafka Mercantile and Snowpeak.co.uk.

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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Snow Peak
NOTE: Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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The Glossier London pop-up is almost here



Glossier London Pop up Floral Street Covent Garden

Why is all the beauty stuff I like so freaking expensive?

Thankfully, Glossier is coming to the rescue with its Glossier London pop-up. Opening at 13 Floral Street, Covent Garden, WC2 for three months from 20th November, it’s switched its signature millennial pink decor for something quirkier and kitsch-er (above).  Also, note it’s credit and debit cards only, OK boomers?

I’m interested in the Milky Jelly Cleanser*, Stretch Concealer* and new Futuredew*. The Glossier Play stuff isn’t really speaking to me online but maybe it will in store. I’m keeping an open mind.

Anyone else a Glossier fan? What do you recommend? And did you see Emily Weiss on the cover of Time…?

NOW CLICK BELOW TO SHOP THE POST (I MAY EARN A COMMISSION ON THE BASKET VALUE OF ITEMS BOUGHT*)…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Glossier London pop-up
NOTE: Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Slow beauty: Perfumer H



Perfumer H The Garnered

It’s been great seeing the slow, steady development of Lyn Harris’s Perfumer H brand. She likes to keep things manageable, working with select partners to sell her candles and exquisite natural perfumes.

Marmalade is still my number one favourite autumn candle smell and you can now buy these beautiful Michael Ruh jewel-coloured glass vessels from the brilliant craft-focused etailer, The Garnered, which ships internationally.

In other Perfumer H news, Lyn has just announced a new travel-friendly 50ml sized perfume spray bottle. Read more about Lyn Harris and Perfumer H here, or in my book here 😉

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: The Garnered
NOTE: Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



The DRG Style Index: Ralph Lauren, Prada X Adidas, Keith Haring



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


RALPH LAUREN IS NICE

Ralph Lauren HBO documentary
In the 20-teens you’re no one if you haven’t had a documentary made about you. The Ralph Lauren story, Very Ralph, airs on HBO this Tuesday, but according to the NYT it’s as saccharine as a Polo ad campaign. In response to the lack of scandalous ‘tea’, Ralph said, “Can people believe there might be people out there who might be honorable? They can’t believe it. They won’t be happy unless they find out that I’m a killer or I did something bad.” (more…)