Business of fashion

TRP Travel Retail Style Index: September 2020



NARS Icons Sanya travel retail

Welcome to a new travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)

As global travel picks up again, we look at the business and shopping trends of the travel retail world. In particular, the beauty, fashion, accessories, and watches & jewellery categories, dipping into the product exclusives and digital strategies that often launch in Asia and give the rest of the world an idea of innovations coming soon.

DFS X WECHAT LIVESTREAM.  If you’re getting ready for a Golden Week shopping trip at the end of this month in time for the Chinese autumn break, then DFS is a go-to retailer with downtown and airport locations in Hong Kong and Singapore among others. Whether you still shop in physical stores or not, if there’s one thing Covid has done for consumerism, it’s to accelerate the trend for live stream shopping and this has been especially prevalent across China via WeChat. Now DFS has joined the live stream party. (more…)



What to buy from Lemaire AW20



Lemaire AW20 by Osma Harvilahti

One of my favourite AW20 collections, there are so many great takeaways from the Lemaire show…

THE CASTING. Real-looking people of all ages wearing clothes that look like they belong to them. I love the setting too and the choreography with the sideways glances, like a series of snapshots taken from the street

THE STYLING. A fantastic layering masterclass, accessorised with signature camera bags and stack heel boots (more…)



Shop the post: Giuliva Heritage x H&M (updated)



Giuliva Heritage X H&M

This new fast-meets-slow fashion collab from H&M* arrives in time for ‘back to school’ season.

Giuliva Heritage
is an Italian tailoring brand specialising in timeless silhouettes and hand-finished details. Its capsule H&M collection featuring suiting, shirt dresses and layering knits made from eco conscious materials (including recycled wool and organic cotton) launches on 3rd September. (UPDATE: It’s launched! Shop the post below.)

Giuliva Heritage X HM (more…)



Trend report: what to wear for AW20



Hermes AW20 trend report - photo by Jamie Stoker

What a weird year! It feels odd talking about new-season trends, all things considered, but there is going to be a new season and even if you’re not buying, there are other ways to be inspired by newness. Let’s say it’s also a way of looking forward, so a sort of exercise in cautious optimism. Here’s what’s in the air for AW20… (more…)