Business of fashion

The super-rare Cartier ‘Cheich’ watch just sold for $1.1 million at Sotheby’s



Cartier watch with red strap

Vintage Cartier watches seem to have a magic aura unmatched by other watch brands. Why? Because they push the envelope of outer design and are popular with watch nerds, design nerds and pop culture fiends alike. (Example: Jackie Kennedy’s Cartier Tank was bought by Kim Kardashian in 2017.)

The unique Cartier ‘Cheich’ watch was originally created as a prize for the person who won two consecutive Paris-Dakar races (aka The Dakar Rally, a gruelling bike race through France and into the African desert), in what was known as the Cartier Challenge. (more…)



Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below). (more…)



Bring on Blazy’s Bottega (and his Strand book bags)



Bottega Veneta aw22 ad campaign Matthieu Blazy

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)



Coming soon: Lucas Ossendrijver for Theory



Theory Project by Lucas Ossendrijver

I used to love Lucas Ossendrijver menswear for Lanvin. Finally, he’s back with a new collection – and it includes an offering for women.

Theory Project is a joint effort between Theory and Lucas Ossendrijver, launching on September 7th. It’s inspired by city living and people watching and includes ‘pragmatic’ contemporary classics – hooded parkas, striped shirting, chunky loafers – with a big focus on sustainable fabrics such as recycled wools and nylons. I’ve spotted the perfect boxy blazer and cotton twill pant and have my eye on the striped band collar shirt and velvet sneakers.

The photography by David Sims is a great intro to what we can expect but you can get a proper preview at Theory here. (more…)