Business of fashion

The culture of fashion: Everybody’s doing book totes



Dior book tote

Dior’s
latest campaign just dropped, featuring the new book totes (modelled by writers and… ‘lit-fluencers’?) photographed at Paris’s famous bouquinistes stalls along the Seine – a smart way to tap into the zeitgeist for book clubs and performative reading.

The Dior book totes do retail for £2650* (or a small one for £2400*) despite the furore about how they’re actually made. But there are other options for mere mortals. (more…)



Could Substack supersede Instagram in the race for affiliate clicks?



Liana Satenstein Neverworns Substack

It’s no secret that Instagram’s strategy is pushing video content over carefully curated fit pics. The result? OG influencers are feeling rejected and dejected. After 10 years of rapid-growth followings lapping up their fashion recommendations (and clicking on their affiliate links), it’s understandable that Instagram’s star tastemakers feel unceremoniously side-lined, not to mention concerned for their future earnings. And there’s not much they can do about it. To paraphrase Francis Fukuyama, it’s the algorithm, Stupid!

The solution appears to be a mass exodus to Substack. (more…)



On the gentle patina of archive Armani in Arena Homme Plus



Arena Homme Plus Armani by Alasdair McLellan


Max Pearmain
and Alasdair McLellan’s Armani tribute portfolio in Arena Homme Plus is a fab reminder of the casual greatness of Emporio Armani and Armani Jeans (aside from Giorgio’s soft tailoring legacy).

Pearmain’s mix and mismatch layered styling is complemented by McLellan’s contemporary lens and Piotr Chamier’s casting and all are underscored by Ashley Heath’s editor’s letter (below) celebrating the decades-spanning appeal of the recently departed sprezzatura master. (more…)



Random Recs: ‘Unplugging’, Soshiotsuki x Zara, Spud shoes, TURN Paris and more



Zara x Aaron Levine

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ Unplug me. I’m never sure if these anti-digital ’trends’ are real or if I’m just seeing them in my echo chamber because I want them to be. Nevertheless, Vogue Business has intel to back up its claim that unplugging ‘has become luxury’s most valuable currency’, reporting that The Global Wellness Summit’s The Future of Wellness trend report named ‘analogue wellness’ as its top trend for 2025. It also reports that 67% of Americans long for the “pre-plugged-in” era, while 79% of US Gen Zs actively aspire to interact more in the physical world. (more…)