Business of fashion

The DRG Style Index: Gentle Monster X Huawei, Patagonia, The Face, Lululemon and more



Here’s the latest DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

GENTLE MONSTER X HUAWEI WEARABLES
Gentle Monster Huawei
Just when you thought ‘wearables’ had died a death, up pops a new slew of tech-cessories. This time they hinge on audio-enabled eyewear, rather than screen-centric devices. Example: Bose’s Bluetooth-enabled audio sunglasses, which contain a microphone and speakers to cut down on screen time. And Gentle Monster’s collab with Huawei (above), which does the same thing. (more…)



Business of beauty: Hermès is launching skincare and make-up



Hermès launching skincare and make-up

Not sure why I never saw this coming. Hermès is building out its beauty offer with skincare and make-up due to launch in 2020. It already has a great line of ancillary scented bath products – soaps, shower gels, body balms – which are so beautifully giftable and serve as perfect entry portals to one of the last true luxury fashion brands.

‘Obviously, we hope to have the biggest scope possible. We are trying to do it humbly and cautiously, because it’s a big market that’s already full of strong players, and therefore we have to find our place in it,” said Hermès chief executive officer, Axel Dumas. It’s certainly a crowded place but Hermès is planning a slowly-slowly strategy with limited availability to start with, mostly in its own stores. (more…)



The DRG Style Index: Goop, Lacoste, Estee Lauder, Fred Perry X Le Kilt and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

I WENT TO THE GOOP STORE AND I LIKED IT
Goop Westbourne Grove London store
I finally ventured into the Goop London pop-up store on Westbourne Grove to see what the fuss was about. I didn’t feel bombarded; I did see lots of stuff I wanted to buy. A set of amethyst-coloured tumblers, French Girl eye oil, lots of ecru-coloured cazhmere. Nothing ground-breaking, just comforting lifestyle porn at its best. Apparently it’s now a permanent fixture. (more…)



Positive fashion: Everybodyworld



Everybodyworld conscious consumption

When did ‘sustainability’ become a dirty word? OK, not a dirty word, but, it’s definitely not a sexy word and there is a whiff of mistrust around brands that use the ‘s’ word as it’s been hijacked by anyone and everyone who wants a slice of the ‘conscious consumer’ pie.

That aside, there’s no doubt that ‘conscious consumption’ itself is becoming cooler and sexier. Yes, I know it’s considered an oxymoron but I disagree. You can be a consumer without being an overconsumer. We’re probably never gonna stop buying nice things, so better that they be well made and ethically produced than not, no?

And that’s what EverybodyWorld is all about. It’s a fab concept that ‘makes thoughtful products without exploiting people or the planet’. (more…)