Sojo

Positive fashion: M&S to offer a major Deliveroo-style repair service



M&S repair service

Really good to see all these high street and fashion brands embracing the repair economy. M&S is the latest to team up with Sojo on offering a Deliveroo-style clothing repair service to customers – M&S Fixed by Sojo*. From August, Marks & Spencer customers can book a repair service through a dedicated online hub, allowing access to a range of repair services including zip replacements and invisible knitwear mending (from £5, with repaired items returned to customers within 7-10 days).

Levi’s has also embraced the repair trend. Its Regent Street store has placed its Levi’s Tailor Shop* right at the store entrance, offering alterations, repairs and sometimes remodelling to its customers. (Find your nearest Levi’s Tailor Shop here*). I took some Levi’s jeans in last week to be altered. In the past, this service was free and quick. Now, it’s slightly a victim of its own success (in the brand’s favour, it has to be said); a simple shortened hem is still free but there’s a month-long wait time. If you want a fast-track service, you can pay £10 to have them back in a week. It shows there’s a clear demand for these services while simultaneously building goodwill into the brand by reinforcing its focus on quality, circularity and customer service.

See my previous posts on the repair economy here, here and here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: M&S repair service
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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Positive fashion: Nike Re-Creation



Nike Re-Creation upcycled patchwork sweats

Two new initiatives on my radar in the repair and re-wear space.

Nike’s Re-Creation project upcycles deadstock and used clothing into new, lovingly crafted pieces where stains and holes are creatively transformed or carefully camouflaged (below). It’s not an entirely unique approach – lots of small start-ups have used this method – but the execution is more in line with my taste. (more…)