Retail concepts

The DRG Style Index: Goop, Lacoste, Estee Lauder, Fred Perry X Le Kilt and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

I WENT TO THE GOOP STORE AND I LIKED IT
Goop Westbourne Grove London store
I finally ventured into the Goop London pop-up store on Westbourne Grove to see what the fuss was about. I didn’t feel bombarded; I did see lots of stuff I wanted to buy. A set of amethyst-coloured tumblers, French Girl eye oil, lots of ecru-coloured cazhmere. Nothing ground-breaking, just comforting lifestyle porn at its best. Apparently it’s now a permanent fixture. (more…)



Positive fashion: Everybodyworld



Everybodyworld conscious consumption

When did ‘sustainability’ become a dirty word? OK, not a dirty word, but, it’s definitely not a sexy word and there is a whiff of mistrust around brands that use the ‘s’ word as it’s been hijacked by anyone and everyone who wants a slice of the ‘conscious consumer’ pie.

That aside, there’s no doubt that ‘conscious consumption’ itself is becoming cooler and sexier. Yes, I know it’s considered an oxymoron but I disagree. You can be a consumer without being an overconsumer. We’re probably never gonna stop buying nice things, so better that they be well made and ethically produced than not, no?

And that’s what EverybodyWorld is all about. It’s a fab concept that ‘makes thoughtful products without exploiting people or the planet’. (more…)



Bulk buy and long tail – can Wardrobe NYC work?



Wardrobe NYC capsule wardrobe puffa


Wardrobe NYC
, a new concept for fashion, works by delivering pieces in ‘packs’ rather than individually. So rather than buying a jacket or a top, you’re committed to buying a bulk set of clothes that work together.

Crucially, the design is immaculately considered for the fad-averse gentlewoman (or man) who just wants good clothes. Behind the concept are Australian designer Josh Goot and Louis Vuitton stylist Christine Centenera. (more…)



Buy it now: Drop Out Sports



Drop Out Sports Garbstore

There’s been a lot of chat lately about the return of preppy style, some of it right here on this very site. I thought it was interesting to see that Kent & Curwen showed a few women’s outfits on their AW19 runway last month, I’d like to request some size XS rugbys please!

On which note, menswear retailer Garbstore has just launched a new in-house line of rugby-inspired tops. Called Drop Out Sports, I love that these are all knitted and crafted in England from organic, heavyweight 380-gram cotton jersey for that authentic utilitarian vibe. (more…)