Retail concepts

Airports want your beauty dollars



Susana Chaves

A few years ago I was obsessed with the concept of ‘airport fashion’. A craze originating in Korea, it was about dressing up for the airport, shopping up a storm in duty free and documenting it all on social media. Back then we were witnessing the rise of K Fashion, street style and the experiential economy, all merging in a retail sweet spot for airports to reposition themselves as luxury shopping malls. In fact, so great was this opportunity that travel retail came to be known as ‘the sixth continent’, with a billion consumers passing through it.

Fast-forward five years and it’s beauty’s turn to grab the spotlight and the um, travellers cheques. (more…)



The Drg Style Index: Fred Perry X Margaret Howell, Sophie Hulme, La Bouche Rouge, Louis Vuitton and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

PERFECT PAIRING: FRED PERRY X MARGARET HOWELL
Fred Perry Margaret Howell collaboration

I first saw this collab on the SS19 runway back in September. Margaret Howell rummaged through the Fred Perry archive and took inspiration from early tennis sportswear, including the OG Fred Perry polo shirt for this men’s and women’s capsule collection. (more…)



Shop the post: Liberty’s ‘conscious beauty’ push



Liberty Conscious Beauty

Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.

For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels into home decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)



The Drg Style Index: Wales Bonner, Muji, Chanel, Shiseido, WeChat, Nike and more…



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

WALES BONNER WINS
Wales Bonner SS19 by Harley Weir

It’s been a big old week for Grace Wales Bonner. On Wednesday she was named as the winner of the BFC/Vogue Designer Fashion Fund £200k prize, while also collaborating with Dior on its 2020 Resort collection and hosting a ‘devotional meditative sound experience’ in New York with Solange Knowles, as part of Frieze. The prize win is a pretty good accolade, not that it’s the magic bullet people assume it is. Thomas Tait, who won the LVMH Prize in 2014, opened up recently about the reality behind the facade of young designer ‘success’. It’s still tough out there… (more…)