Retail concepts

Highsnobiety just opened its concept store – in an airport



Highsnobiety Gatezero Zurich Airport store

Last week saw Highsnobiety open its concept store, Gatezero’ at Zurich airport. For six months, the bricks-and-mortar location will sell a hypebeast-friendly selection of products and exclusive releases from over 20 brands. Think Acne Studios and Gucci RTW and accessories, Comme wallets and Ambush jewellery. Plus travel essentials like toothbrushes and night masks.

From the pictures it looks perfectly pitched for the emerging new-luxury customer for whom brands and insider status are important. So, the hype fashion brands (Bottega, Balenciaga, Loewe and Saint Laurent) are also part of the buy, as well as beauty favourites Aesop, Byredo and Barbara Sturm. Naturally, there’s also a special Gatezero merch line (also available here).

As European cities start to tentatively welcome international customers again, the airport retail concept feels like a timely move for Highsnobiety to extend its media brand to a wider audience.

“Since before the pandemic, the idea of multi-brand marketplaces has been seeping into travel retail, and we’re now seeing more examples launching,” says DRG retail editor, Alison Farrington. “The Highsnobiety collaboration embraces new types of luxury customers, offering zeitgeist brands and exclusives that are a good fit for Zurich’s unique traveller profile. The attraction of a physical space where HNWI travellers pass through who are open to trying a curated mix of products, showcases how this type of editorial-meets-commercial concept can be reframed as luxury travel retail, with the core offer managed by a new type of changemaker ‘retailer’.”

Highsnobiety Gatezero Zurich Airport store



WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Highsnobiety Gatezero Zurich Airport store
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book, The New Garconne: How to be a Modern Gentlewoman
CLICK HERE to buy my beauty book, Face Values: The New Beauty Rituals and Skincare



Trend report: What to wear for AW21



Gabriela Hearst AW21

New season, new trends! I don’t subscribe to big changes so I tend to look for second-time-around trends that suit my personal taste. (Much more manageable that way.) We’re all a bit more conscious about how we shop now so here’s a gentle reminder that you can probably just shop your existing closet for some of these. While there’s definitely a sense of ‘going out out‘ energy in the air, I’m more focused on the everyday wardrobe. So new denim silhouettes, elevated knits, hands-free bags and the perfect boots it is – with a little wellness and beauty newness included!


1/ WATCH BAES? IT’S TIME.
It’s taken a while, but classic women’s watches are having a moment. Recognised as timeless accessories rather than simply timekeepers, their popularity is being celebrated by watchfluencer platforms such as Hodinkee and Brynn Wallner’s Dimepiece. The secondary watch market is booming too, with The RealReal reporting high resale value for Cartier (below) and Patek Philippe. (more…)



Shop the post: Grace Wales Bonner on a multiplicity vision



Wales Bonner The Innovators Programme at MATCHESFASHION

Fashion month has kicked off and it feels like it’s properly back. Quite rightly there’s a concurrent spotlight on newer talent and younger businesses, who will need extra help in reorienting themselves after the ravages of the pandemic. I don’t think I’ve ever seen so many mentoring projects!

The 8th LVMH Prize for Young Fashion Designers just took place, with the main prize won by Nensi Dojaka and three designers sharing the Karl Lagerfeld Prize of €150K each (congrats to my fave, Lukhanyo Mdingi). While prize money is great, it’s not everything. (Remember Thomas Tait’s experience?) So alongside the cash, the LVMH Prize offers access to LVMH’s top tier of luxury business experts, helping designers to bolster their businesses and develop their brands.

Matchesfashion* is also committed to nurturing on-the-rise talent. (more…)



On my radar: Studio Nicholson X Sunspel



“This isn’t loungewear. They’re definitely not made for ‘slobbing about’ in.”

Eyes are peeled for this Studio Nicholson X Sunspel* collaboration from the unimpeachable Nick Wakeman.

Known for her ‘modular’ approach to fashion and frankly obsessive yen for superior fabrications, these cotton jersey and loop back fleeces are perfect for those who maybe got a bit too comfy during you-know-what and need help transitioning back into polite society without leaving their comfort zone. (more…)