Retail concepts

Japanese convenience chain FamilyMart is getting a fashion glow-up



Nigo announced as FamilyMart creative director

The vogue for hypebeast grocers (documented in my aw24 trend report) continues.

News just in: Japanese streetwear wonderkid Nigo has been named creative director for convenience store chain FamilyMart. If you’re thinking Tesco or Co-Op, it’s a bit more significant than that. The convenience store game in Japan is way bigger than plastic-packed egg sandwiches and lottery tickets. They do everything from letting you pay bills and print documents to selling underwear and toothbrushes for on-the-go white collar workers. And their snack aisles are legendary. (more…)

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Intimidated? You’re welcome



Sheila Rock Young Punks King's Road Jordan

An alternative thought to last Thursday’s post about the cosy conviviality of the Alaïa cafe-bookshop.

Reading Sheila Rock’s excellent 2020 photo book, Young Punks, her photo of the decidedly uninviting facade of Vivienne Westwood and Malcolm McLaren’s 1976 SEX shop (above) revealed an audacious weirdness with intimidating appeal that lured people in out of sheer curiosity. (more…)

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The culture of fashion: Alaïa for foodies and bibliophiles



Alaia Violet Cakes Bond Street London

Just after New Year I treated myself to a banana bread and coffee date at the new Violet Cakes cafe in the New Bond Street Alaïa store. Food and fashion have been forging an alliance for some time and I was reminded that Azzedine Alaïa was a natural instigator of this idea as far back as the 1980s.

Unlike other luxury fashion houses with their ultra brand-coded cakes and confectioneries (hello Louis Vuitton x Takashi Murakami cakes) this is a somewhat more wholesome approach. The food is consumed round an aluminium communal table nodding to the original spirit of Azzedine Alaïa himself, famous for inviting models, seamstresses, editors and even passing VIP clients to join the home-made feast at the studio table. (more…)

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Trend report: What to wear for AW24



Miu Miu tweed sweater

Shops are back! Cash is cool! Corporate-core is a vibe! It’s like the 2020s never happened lol. Sweats, leggings and Crocs have been demoted and tailoring and tactile tops have regained their position in the corner office for AW24. And with the global slowdown of luxury, we’re also witnessing the demise of loud logos on clothes and accessories. Instead, discreet luxury totes whisper subtle brand codes (the Toteme ‘T’!) and it’s grocery stores and ‘hypebeast snacks’ that are the new entry-level status signifiers. Oh, and high-end lipstick is the eternal ‘affordable luxury’ treat for uncertain times. Because some things never change… (more…)

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