A few years ago I was obsessed with the concept of ‘airport fashion’. A craze originating in Korea, it was about dressing up for the airport, shopping up a storm in duty free and documenting it all on social media. Back then we were witnessing the rise of K Fashion, street style and the experiential economy, all merging in a retail sweet spot for airports to reposition themselves as luxury shopping malls. In fact, so great was this opportunity that travel retail came to be known as ‘the sixth continent’, with a billion consumers passing through it.
Fast-forward five years and it’s beauty’s turn to grab the spotlight and the um, travellers cheques. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
PERFECT PAIRING: FRED PERRY X MARGARET HOWELL
I first saw this collab on the SS19 runway back in September. Margaret Howell rummaged through the Fred Perry archive and took inspiration from early tennis sportswear, including the OG Fred Perry polo shirt for this men’s and women’s capsule collection. (more…)
Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.
For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels intohome decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)