Retail concepts

For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)



Buy it now: The Sunspel 45R collaboration has arrived



Sunspel 45R sun and cloud tee

I just saw the new Sunspel x 45R collection in the Sunspel window and it looks great. I love the sun and cloud print tee* (above). IRL all the details are on point; the proportions, the thickness of the neckband and the quality of the cotton.

I didn’t notice the cotton scarves* the first time but they look really nice on the website – almost frame-worthy. (more…)



Everything Japan: J-Wellness, Terahaku, Yasuko Takahashi and more



David Bowie and stylist Yasuko Takahashi

With the Tokyo Olympics happening this summer, the spotlight is firmly on Japan.

For starters, I’m looking forward to the V&A’s Kimono: Kyoto to Catwalk exhibition, which opens on 29th February. With its vast archives, this is the kind of exhibition the V&A does really well, time travelling from rare 17th and 18th century kimono to contemporary streetwear via Kawakubo and Galliano – that’s got be good!

Meanwhile, Sunspel is also feeling the Japan love this spring, collaborating with three contemporary Japanese brands – 45R, N.Hoolywood and Beams – on a capsule collection of men’s and womenswear. I like this 45R interpretation of the Sunspel Sun and Cloud logo, using an indigo dye cloud placement on a white cotton tee (below). All products will be available in Sunspel* shops and online from 7th March. (more…)



Retail round-up: Lunar New Year airport pop-ups are a data-capture gift to beauty retailers



Lancome Renovated Absolue Cushion

DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year

Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.

Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)