I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossieris as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.
The famous Prada-owned patisserie opened in May on the old Allens of Mayfair butchers site, retaining its façade, marble flooring and original ceramic tiling. You can perch on green velvet couches and chairs, sipping a £6 cappuccino, while sampling a huge array of sourdough pastries, bite-sized fruit tarts and Instagram-fodder finger sandwiches. (more…)
Some lovely news for London retail. Sophie Hulme has just opened her boutique on Chiltern Street, joining Marylebone neighbours, Bella Freud, Mouki Mou, Cire Trudon, Trunk and Monocle Cafe (plus, Mr DRG’s fave haunt, John Simons). If you don’t know it, Chiltern Street is such a delightful shopping street, a block or two from Marylebone High Street, with a feeling of stumbling upon a secret discovery. In fact, when one high profile magazine editor discovered Mouki Mou, she didn’t tell her team for months lest they ruin the magic. (more…)
If you’re planning a trip to London and want to see some retail newness, you’d be mad to miss Blue Mountain School.The name alone is artily seductive with its Rauschenburg-esque ‘Black Mountain College’ connotations, and the building… well you’ll have to see – and feel – for yourself.