Good news for all the people Googling “London Glossier store”… it’s back!
After its legendary Covent Garden store had to permanently close last year as a result of the first U.K lockdown, we’ve recently had happy news of its return. The new permanent Glossier London store* will actually be the first ever permanent international flagship for the beauty brand. While the exact location is still to be announced, we do know it will be opening at the end of the year. (more…)
Sad, but not unexpected times for Glossier. British Beauty Blogger reports it has decided to cut all its store retail jobs and will close its three stores until at least next year. London’s Covent Garden store was originally planned as a pop-up, but was then extended until the end of the year due to unexpected demand. (more…)
I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossieris as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.
The famous Prada-owned patisserie opened in May on the old Allens of Mayfair butchers site, retaining its façade, marble flooring and original ceramic tiling. You can perch on green velvet couches and chairs, sipping a £6 cappuccino, while sampling a huge array of sourdough pastries, bite-sized fruit tarts and Instagram-fodder finger sandwiches. (more…)