gen z

YSL Nu is the latest in the line of anti-flawless make-up ranges for Gen Z (but Gen X might enjoy it too)



YSL Nu make-up line for Gen Z

YSL Nu*, the new make-up-meets-skincare hybrid from YSL Beauty is one of the best (dare I say ‘authentic’) iterations of the current ‘real skin’ beauty ranges I’ve seen yet. While the photography adheres to the ‘Glossier’ playbook (think extreme close-ups, racially diverse casting, un-perfect skin) it’s also clearly unretouched and the lighting is fairly unforgiving. Yet the images are striking and the cast cool enough to make this a compelling sell.

According to Hypebae, these five items were created with Gen Z for Gen Z. (more…)



Business of beauty: Chanel N°5 Factory Collection [updated]



Chanel No 5 The Body Oil - Chanel No 5 Factory Collection

[UPDATED: THE COLLECTION HAS NOW LANDED AT SELFRIDGES…]

If I could do a career switch, I would love to be a Chanel beauty-packaging designer. Every product I’ve ever interacted with, from the lipstick bullets to the Les Beiges bronzer compact has been the ultimate personal luxury experience. (Also, the products are the best of the best.)

Just launched is the Chanel N°5 Factory Collection*, a limited edition line that takes that idea to its logical conclusion. Chanel has taken its 100-year-old flagship product – Chanel N°5 – and turned it into a brand in itself. The Chanel N°5 Factory Collection is a capsule of 17 limited edition products, all scented with the smell of Chanel N°5. Genius.

The real genius part is the packaging. Functional-looking tubes of body cream*, individually wrapped bath tablets*, gouache-style body lotion tubes* and a body oil bottle that looks like it belongs in the garage (top). The collection is designed to mimic utilitarian products, giving Chanel N°5 a witty, youthful accessibility. (more…)



Retail safari: inside the Glossier London pop-up (updated)



Glossier retail store design

I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossier is as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.

With still only 36 products in the line, the five-year-old old brand is still small, but the appeal is huge. (more…)