YSL Nu*, the new make-up-meets-skincare hybrid from YSLBeauty is one of the best (dare I say ‘authentic’) iterations of the current ‘real skin’ beauty ranges I’ve seen yet. While the photography adheres to the ‘Glossier’ playbook (think extreme close-ups, racially diverse casting, un-perfect skin) it’s also clearly unretouched and the lighting is fairly unforgiving. Yet the images are striking and the cast cool enough to make this a compelling sell.
According to Hypebae, these five items were created with Gen Z for Gen Z. (more…)
News just in! The Glossier London store is returning to Covent Garden. The most successful of the global Glossier pop-ups, the permanent London store will be opening in a new spot – just a few yards from its previous location in Floral Street.
Scheduled for an end-of-year opening, expect to see the new Glossier Covent Garden store at a location in the much-more-visible King Street, which is practically next door to the Apple store and alongside the Covent Garden piazza, thus much better for footfall. (more…)
While everyone else has gone nuts for Y2K style, I’m more than happy sticking to my failsafe 90s beauty classics. New in at Cult Beauty* is this very cool brand, 19/99 Beauty, which to me embodies the glamorous minimalism of 90s Helmut Lang and Jil Sander.
Billed as unprescribed beauty essentials that narrow the generational beauty gap, the product range is edited but versatile. (more…)
With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.
Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above). (more…)