11 August, 2021

YSL Nu is the latest in the line of anti-flawless make-up ranges for Gen Z (but Gen X might enjoy it too)

YSL Nu*, the new make-up-meets-skincare hybrid from YSL Beauty is one of the best (dare I say ‘authentic’) iterations of the current ‘real skin’ beauty ranges I’ve seen yet. While the photography adheres to the ‘Glossier’ playbook (think extreme close-ups, racially diverse casting, un-perfect skin) it’s also clearly unretouched and the lighting is fairly unforgiving. Yet the images are striking and the cast cool enough to make this a compelling sell.

According to Hypebae, these five items were created with Gen Z for Gen Z. (more…)

Disneyrollergirl 0 Comments Beauty, Brands, Business of fashion, News, Trends 1990s, diversity, gen z, Glossier, make-up, shopping, skincare, trends, YSL, YSL Beauty

23 November, 2019

Positive fashion: Maggie Marilyn introduces circularity-first wear-now-recycle-later basics

Maggie Marilyn Somewhere basics collection

Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.

While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Online shopping, Photography, Retail concepts, Shopping, Trends circularity, classic style, diversity, gentlewoman style, Maggie Marilyn, positive fashion, retail concepts, shopping, sustainability

13 October, 2019

Positive fashion: On Zalando, activist spokesmodels and profitable ethics

At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)