9 February, 2023

Into this: Bottega Veneta banal luxury

The new Bottega Veneta SS23 campaign just landed and I love it.

There’s a soothing video by Massimiliano Bomba shot in a slow-mo Milan streetscape serving everyday city life in the most fabulously chic way. (It’s a little bit Lemaire and a little bit Thomas Maier!)

The stills are also beautiful – elegant yet casual, styled by Alastair McKimm with the leather ‘denim’ jeans and white ultra-luxe vests centre stage, accessorised with slouchy Andiamo totes*. The no-make-up-make-up and minimally styled hair give the campaign a timeless quality and I’m glad that they resisted the urge to include obvious props like a Starbucks coffee or phone. (Wait, do Italians even drink Starbs?) In this case, less it more. Superbo! (more…)

Disneyrollergirl 0 Comments Ad campaigns, Beauty, Brands, Business of fashion, Design, News, Photography, Shopping, Trends ad campaigns, Alastair McKimm, Bottega Veneta, brands, Matthieu Blazy, photography, shopping, SS23, trends

1 February, 2023

Tiffany x Nike? WTF

Tiffany is at it again, teasing us with a new, polarising campaign.

Seeding an upcoming collab with Nike (Nike?!) with a pair of Tiffany colourway AF1s, it seems this is what you get from a 30-year-old executive VP of product and communications marketing to a new-gen customer.

Online chatter in my circles so far suggests it’s a bit of an obvious move for Tiffany and a disappointing one for Nike. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Business of fashion, Design, News, Trends ad campaigns, Alexandre Arnault, Business of Fashion, collabs, Dior, luxury, Nike, Tiffany

5 September, 2022

Bring on Blazy’s Bottega (and his Strand book bags)

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, Designers, News, Photography, Shopping, Trends ad campaigns, AW22, Bottega Veneta, Celine, designers, Matthieu Blazy, Phoebe Philo, shopping, Stephen Shore, Strand Book Store, trends

19 July, 2021

Not your mother’s Tiffany?

Tiffany ad campaign 2021

Love, love, love the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)