ad campaigns

Not your mother’s Tiffany?



Tiffany ad campaign 2021

Love, love, love, the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all).

Tiffany ad campaign
Not Your Mother's Tiffany Campaign
Not Your Mother's Tiffany Campaign
Not Your Mother's Tiffany Campaign

UPDATE: The campaign has certainly got people reacting so is achieving some degree of short term success. Mark Ritson nails it in Marketing Week. Props to Brynn Wallner on Instagram for spotting the below on Stories…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Tiffany ad campaign; Dimepiece/Instagram
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)

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Gentlewoman style: Burberry SS19 ad campaign



Burberry SS19 ad campaign by Colin Dodgson

Burberry just unveiled its first ad campaign under Riccardo Tisci. I like that it used a range of different photographers rather than just one, including the brilliant Nick Knight (below, with models standing in front of a painting by British artist, Jenny Saville) alongside two of my other faves, Colin Dodgson (above) and Letty Schmiterlow.

And in a further push for inclusivity, it’s featured Stella Tennant who is one of my favourite 90s models (more…)

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