ad campaigns

Bring on Blazy’s Bottega (and his Strand book bags)



Bottega Veneta aw22 ad campaign Matthieu Blazy

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)



Not your mother’s Tiffany?



Tiffany ad campaign 2021

Love, love, love the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)



Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)