ad campaigns

Bottega Veneta x ASAP Rocky pre-Spring 2024



Asap Rocky Bottega Veneta pre-Spring 24 1

Bottega Veneta just dropped an ad campaign featuring ASAP Rocky in paparazzi photo mode. As in, the brand licensed actual pap images of him out and about wearing Bottega from Getty Images and stuck its logo on top.

Controversial, but I think it’s genius. Probably because it’s so unexpected from Matthiu’s Blazy’s straight-laced Bottega. But also because it fits with Bottega’s recent on-the-street vibe. (more…)



Shop the post: A very English summer



Margaret Howell SS23 ANNEMARIEKE VAN DRIMMELEN

High summer season in London – not always a great look. The tube is rammed with tourists and locals and the default girl-about-town uniform of Summer ’23 seems to be strappy mini slip dress layered over a less-than-pristine white tee, mashed-up 90s trainers (Stan Smiths, Converse, Reeboks) plus equally lived-in trainer socks. It’s aiming for a sort of Kate-Moss-by-Corrine-Day grungy romanticism but widely missing the mark.

The truth is, we do summer dressing far better when it’s a little bit cooler, when the layers are more knitwear-leaning and yes, when there’s a hint of hailstorm in the air. More Iris Palmer bucolic realness by Tim Walker circa 1996 if you will. (more…)



Into this: Bottega Veneta banal luxury



Bottega Veneta SS23 ad campaign

The new Bottega Veneta SS23 campaign just landed and I love it.

There’s a soothing video by Massimiliano Bomba shot in a slow-mo Milan streetscape serving everyday city life in the most fabulously chic way. (It’s a little bit Lemaire and a little bit Thomas Maier!)

The stills are also beautiful – elegant yet casual, styled by Alastair McKimm with the leather ‘denim’ jeans and white ultra-luxe vests centre stage, accessorised with slouchy Andiamo totes*. The no-make-up-make-up and minimally styled hair give the campaign a timeless quality and I’m glad that they resisted the urge to include obvious props like a Starbucks coffee or phone. (Wait, do Italians even drink Starbs?) In this case, less it more. Superbo! (more…)