Matthieu Blazy

Alec Soth for Bottega Veneta Summer 24



Bottega Veneta Summer 24 campaign by Alec Soth

Matthieu Blazy continues to delight with his Bottega Veneta Summer 24 campaign. Shot by Magnum photographer Alec Soth in the playgrounds of Tokyo, it’s a celebration of whimsical self-expression and the joy of dressing. Love!

See more here.

Bottega Veneta Summer 24 campaign by Alec Soth
Bottega Veneta Summer 24 campaign by Alec Soth
Bottega Veneta Summer 24 campaign by Alec SothBottega Veneta Summer 24 campaign by Alec Soth
Bottega Veneta Summer 24 campaign by Alec Soth
Bottega Veneta Summer 24 campaign by Alec Soth

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Bottega Veneta Summer 24 by Alec Soth
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The new Bottega Veneta SS23 campaign just landed and I love it.

There’s a soothing video by Massimiliano Bomba shot in a slow-mo Milan streetscape serving everyday city life in the most fabulously chic way. (It’s a little bit Lemaire and a little bit Thomas Maier!)

The stills are also beautiful – elegant yet casual, styled by Alastair McKimm with the leather ‘denim’ jeans and white ultra-luxe vests centre stage, accessorised with slouchy Andiamo totes*. The no-make-up-make-up and minimally styled hair give the campaign a timeless quality and I’m glad that they resisted the urge to include obvious props like a Starbucks coffee or phone. (Wait, do Italians even drink Starbs?) In this case, less it more. Superbo! (more…)



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Bottega Veneta aw22 ad campaign Matthieu Blazy

The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.

I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)