The new Bottega Veneta AW22 ad campaign has dropped and its clearer than ever to see the commercial potential in Matthieu Blazy’s new vision. I never quite warmed to the clickbait-leaning Daniel Lee aesthetic – Blazy’s seems altogether more sophisticated.
I can see shades of Raf (in the knitwear) and Phoebe-era Celine in the classic-cool styling. There’s enough OG Bottega in the intrecciato leather bags* and is that a nod to Ghesquiere-era Balenciaga (where Blazy first interned) in the curvilinear tailoring and shoe shapes*? The campaign imagery is shot by a coterie of up-and-coming photographers, celebrating craft, community and travel. (more…)