From the vaults: The end of public relations
I loved reading Lucy Maguire’s recent Vogue Business story on the changing face of fashion PR. 13 years ago I wrote a similar feature for BON Magazine on the changing face of PR and fashion weeks in the (then) new social media landscape. What’s funny is how things have changed and how things have stayed the same.
At the time, ‘Oscar PR Girl’ (aka Oscar de la Renta publicist Erika Bearman) and ‘DKNY PR Girl’ (aka publicist Aliza Licht) were major influencers alongside Kelly Cutrone, a notoriously ball-breaking New York PR who had her own U.S reality TV show. I remember cold-emailing Kelly to ask if I could send over a few questions. I heard nothing until my phone suddenly rang one lunchtime and a voice at the other end bellowed, “Hi, this is Kelly Cutrone. You wanted to talk to me?” As I was in the middle of something else and didn’t have my notes in front of me, I innocently asked if I might call her back the next day. “NO, THAT’S THANKSGIVING!” (more…)
