Ad campaigns

Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



Gentlewoman style: Burberry SS19 ad campaign



Burberry SS19 ad campaign by Colin Dodgson

Burberry just unveiled its first ad campaign under Riccardo Tisci. I like that it used a range of different photographers rather than just one, including the brilliant Nick Knight (below, with models standing in front of a painting by British artist, Jenny Saville) alongside two of my other faves, Colin Dodgson (above) and Letty Schmiterlow.

And in a further push for inclusivity, it’s featured Stella Tennant who is one of my favourite 90s models (more…)



The DRG retail index: John Lewis & Partners, M&S, Jigsaw, Zara X Giorgia Tordini, Reformation



Zara fall 2018 trends Giorgia Tordini

Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. We are more than ready for autumn/winter collections newness, so it’s preview time for John Lewis & Partners, M&S, Jigsaw, and Zara’s latest Studio Collection. Meanwhile there’s a late summer high-low fashion fix in-store from Reformation’s relaunch in the UK, courtesy of Browns.
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