Ad campaigns

Gentlewoman style: Margaret Howell SS18 ad campaign



Margaret Howell SS18 ad campaign by Alasdair McLellan

I can finally feel myself being eased out of the winter doldrums, helped along by yesterday’s blast of winter sunshine and a rash of new March magazines spreading spring cheer. i-D Spring 18 is guest-edited by Charlie Porter, Elle UK March is a big spring fashion issue (that’s the kind of energy hit you don’t get from online’s second-by-second drip feed) and the next issue of WattsWhat magazine will be out in ten days featuring my profile of a brilliantly inspiring architect.

And then there are the Spring ad campaigns. Margaret Howell’s are always a treat, shot by Alasdair McLellan and classically styled in a way that makes you want to click to buy the whole look. (more…)



THE DRG STYLE INDEX: Wales Bonner, Calvin Klein, Byredo X Off-White, Martha Louise and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. WALES BONNER INTRODUCES WOMENSWEAR
Wales Bonner launches womenswear
Happy news for Wales Bonner fans, she’s officially embracing womenswear. Business of Fashion reports that the dedicated 12-piece line will be released in June. (more…)



THE DRG STYLE INDEX: Le Kilt, Dior, Gucci, Veja and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LE KILT DENIM
Le Kilt Denim
The brilliant Sam McCoach has branched into denim with her latest offering from Le Kilt. The keep-forever denim pieces are manufactured in the UK from raw, rigid denim by Blackhorse Lane Ateliers. It continues her slow fashion ethos using upcycled leftover fabric from her collections to create contrasting panels. Buy it here. (more…)



Florals for spring…?



Topshop Spring 2018 floral dress

…Groundbreaking. Yes Miranda, I know. But these big blowsy blooms are so happy-making for gruelling January aren’t they?

These are from the new Topshop campaign and typically, I can’t see them on the site yet* (UPDATE! See below for delivery dates]. So I’ve improvised with some other picks. I’m not the girliest girl, so the only way I can fathom these unapologetic florals is styled how they are above with ultra dark high waist jeans and a classic Superga-style sneaker or western boot. If you’re more adventurous than me, you could also wear them with dungarees, or tucked into a midi skirt with ankle socks and chunky Prada-esque heels. Also, clashing florals are never wrong in my book… (more…)