Ad campaigns

40 years of Joseph and their famous handknit sweaters



Joseph handknit sweater and 1980s ad campaign

1983 was a monumental year for fashion. Why? So many reasons but in particular, it was the launch of Joseph*. A key influence on 80s and 90s fashion, Joseph Ettedgui was a knitwear and retail innovator whose fabulous contemporary stores, buying nous and ad campaigns were both timeless and of the moment. (more…)



Gentlewoman style: Peter Do x Banana Republic



Peter Do x Banana Republic AW23

“I feel like the industry is going through sort of a collaboration exhaustion, and I didn’t want to add any more to that conversation if I didn’t have anything new to say. If we do this, I said, we have to do it in a way where we don’t sacrifice any design integrity…After visiting the stores, I realized the quality is really amazing.”
Peter Do, Vogue.

The Peter Do x Banana Republic collab sounds promising doesn’t it? While we await his debut collection for Helmut Lang at NYFW next month, we’re being teased with this capsule Banana Republic semi-reveal, which lands in October. (more…)



On quiet beauty, Prada make-up 2.0 and the end of the glossy girl boss era



Australian Vogue Beauty Garconne

How cool to be quoted in Noelle Faulkner’s article for Vogue Australia on the emerging anti-perfect aesthetic.

In her piece, ‘The Whole Picture’ (in the August issue), she charts the convergence of discreet fashion and beauty, particularly the growing shift away from obvious enhancements in pursuit of so-called perfection (pillow cheeks, snatched jawlines, uber-pumped lips) and towards a more self-accepting, everyday aesthetic. (more…)



Shop the post: A very English summer



Margaret Howell SS23 ANNEMARIEKE VAN DRIMMELEN

High summer season in London – not always a great look. The tube is rammed with tourists and locals and the default girl-about-town uniform of Summer ’23 seems to be strappy mini slip dress layered over a less-than-pristine white tee, mashed-up 90s trainers (Stan Smiths, Converse, Reeboks) plus equally lived-in trainer socks. It’s aiming for a sort of Kate-Moss-by-Corrine-Day grungy romanticism but widely missing the mark.

The truth is, we do summer dressing far better when it’s a little bit cooler, when the layers are more knitwear-leaning and yes, when there’s a hint of hailstorm in the air. More Iris Palmer bucolic realness by Tim Walker circa 1996 if you will. (more…)