Ad campaigns

Margaret Howell AW17 – suited up



Margaret Howell check suit by Peter Lindbergh for Vogue, 1986

I’ve had Margaret Howell tailoring on the brain, after spotting a version of the above image on my favourite editorial throwback Instagram account, @Magazine_Fan. It’s a UK Vogue shot of Jeny Howorth by Peter Lindbergh from 1986, featuring a double-breasted jacket with structured power shoulders. Interestingly, thanks to the small houndstooth check and subtle colour scheme, it hasn’t aged too badly.

Thirty-ish years later, Margaret Howell is still turning out excellent suiting (more…)



THE DRG STYLE INDEX: Calvin Klein, Céline, Deciem, Dries van Noten, Bella Freud



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CALVIN KLEIN X MOONLIGHT CAST
Calvin Klein men's underwear campaign
In case you missed it, Calvin Klein cast Moonlight’s Trevante Rhodes, Alex Hibbert, Mahershala Ali and Ashton Sanders in its spring 2017 Calvin Klein underwear campaign. (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)