Not your mother’s Tiffany?

Tiffany ad campaign 2021

Love, love, love, the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all).

Tiffany ad campaign
Not Your Mother's Tiffany Campaign
Not Your Mother's Tiffany Campaign
Not Your Mother's Tiffany Campaign

UPDATE: The campaign has certainly got people reacting so is achieving some degree of short term success. Mark Ritson nails it in Marketing Week. Props to Brynn Wallner on Instagram for spotting the below on Stories…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Tiffany ad campaign; Dimepiece/Instagram
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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