Shopping

Are expensive jeans worth it?



Toogood denim

Jeans. So utilitarian. So egalitarian. Yet so bloody difficult to nail! Are expensive jeans worth it? Should you pay more then £100 for a pair? Surely denim is considered a workwear fabric, ergo it should be cheap as chips. Yes, but no.

There’s denim and then there’s denim. Japanese denim is beautiful – dense, dark, rigid but made in Japan so relatively expensive. Stretch denim to me is not really denim. (It’s usually cheap and prone to sagging, and don’t get me started on jeggings.) And modern mass produced denim is nothing compared to vintage denim. (more…)



The DRG retail index: Nyden’s tribes, H&M’s modestwear, Jigsaw’s new destination, Zara’s robots



Fornasetti display at The Shop at Bluebird concept store Covent Garden

Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.

/NYDEN’S INFLUENCER DESIGN ROSTER

Nyden Dua Lipa

Just when you thought influencer-commerce had had its day, something new comes along.

H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)



It’s the little things



Rossell lingerie ss18

How hard can it be to find a simple, tailored triangle bra? One that’s not too sporty or clingy and has adjustable straps? My usual go-to for A-cup bras is American Apparel; their casual triangle bras have served me for years and I love a sporty stripe. But sometimes you want something more grown up, especially if it might be a bit visible under a dressy blouse or top.

My PR friend introduced me to Rossell bras a while ago and I immediately liked the sound of them. Made in Portugal in silk and cotton, with supportive boned seams and elegant old fashioned S-fastenings, they’re so simple yet gently engineered. (more…)