Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP).
This month’s highlights are a new sustainability experience pop-up in Hainan, China as well as region-centric luxury launches in the Middle East and Asia that hint at a return to localised exclusivity.
1/ LANCÔME’S SUSTAINABLE PURPOSE. I’m impressed with the way Lancôme has translated its latest sustainability message of ‘Caring Together for a Happier Tomorrow’ into an interactive pop-up in Sanya, Hainan. The campaign space celebrates the launch of Lancôme Absolue Rose Soft Cream Refill Set amidst a sea of roses at the resort island’s China Duty Free shopping mall atrium.
Instead of the usual selfie-culture beauty-tech attractions, Lancôme has switched to an informative note. Once inside the pop-up, guests can create a virtual rose bouquet as a pledge to plant a physical rose at the company’s Domaine de la Rose farm in Grasse, France, or they are whisked away on a virtual bike ride around the rose farm while they learn about Lancôme’s renewable energy production. (more…)
If there’s one thing this year has proved, it’s the importance of the human touch. Not being able to hug, enjoy a massage or simply shake hands has been, for many, beyond brutal. And for good reason. Skin-on-skin contact is scientifically proven to boost our emotions, releasing powerful feel-good hormones. According to Tiffany Field of the Touch Research Institute at the University of Miami, so-called ‘skin hunger’ actually weakens our immune systems, effectively allowing the stress hormone cortisol to run riot.
The next best thing then, according to Field, might be self-administered touch. (more…)
A friend WhatsApped me to ask what beauty products she should get from Chanel.
This friend is well-versed in beauty so I was surprised she asked me, but actually I really do rate Chanel beauty. It manages to be of the moment, yet never bandwagon-y or too out there. Even when Lucia Pica debuted with her all-red collection, she executed it in an incredibly elegant way. And I’ve honestly never met a Chanel skincare product that didn’t agree with me. Here are the staples I recommended that I use all the time… (more…)