Prada

Ideas to steal from the Prada menswear AW21 show



Prada menswear aw21 set design

It’s men’s digital fashion month and couture week at the moment, so I’m trying to keep up with all the content. What I notice is that without the physical shows, it’s really all on the brands to keep the content coming on their various platforms. I missed the Prada menswear Live transmission, so I watched it on IG catch up instead. It was the first Raf-ccia joint menswear collection for Prada, following the womenswear debut last October. (more…)



Fresh face: Greta Hofer



Greta Hofer Prada SS21

I’m out of the loop when it comes to new model faces. But the Prada SS21 show featured all runway newbies and one in particular stood out. Greta Hofer has an air of Natalie Portman about her, combined with the garconne vibe of 90s Jeny Howorth and Y2K Agyness Deyn. A free-spirited Austrian, the gamine crop came not from a model agent’s suggestion but on a whim, administered by her own fair scissorhands in the middle of the night. (more…)



Shop the post: A new Raf-ccia uniform at Prada SS21



Prada ss21

“A uniform is something that makes you feel able to think. You have to feel well, so that you are able to think.” Miuccia Prada

I wrote my fashion college dissertation on uniforms so the ‘New Prada’ SS21 collection from Miuccia and Raf was right up my strada. Specifically it took its cue from Miuccia Prada’s own uniform of skirt-sweater-kitten-heels, spliced with Raf Simons’ street sensibility. So, circle skirts with slouchy sweaters, hoodies and hole-gouged tops, 90s two-pieces of shell tops and long-legged pants, and couture coats fashioned from Re-nylon (aka fabric du jour, upcycled nylon). (more…)



Into this: A major (Raf Simons-shaped) shift at Prada



Prada announces co-creative directors - Miuccia Prada and Raf Simons

I’m excited for the news that Raf Simons will be co-creative director of Prada alongside Miuccia as of April 2nd. The news was announced on Sunday, after Milan Fashion Week editors were invited to an impromptu press conference at Prada HQ.

The joint creative directorship has been positively received by the industry, although not without questions. In short, how do two equally radical and intellectual minds share the load? (more…)