The Row

Trend report: What to wear for SS26



The Row SS26

SS26 was the now infamous ‘reset’ season of mega designers taking up residence at new houses. The result is a broom-sweep of schloopy silhouettes in lieu of sharper cuts, bold injections of colour and a menu of fashion archetypes to choose from, rather than one or two overarching directions.

1/ PALETTE CLEANSER. One thing designers did agree on: this is a season for pure primaries in abundance. It’s a look that works really well on simple, architectural silhouettes which was especially clear at Jil Sander (below), Loewe and Celine as well as The Row (top). Just one piece can energise your everyday since primaries play so well against grey, beige and denim. The Loewe ‘Sports Walkman’ yellows (below) are pure summer holiday vibes and I love a red cardigan to offset khaki, white or grey. (more…)



Random Recs: ‘Unplugging’, Soshiotsuki x Zara, Spud shoes, TURN Paris and more



Zara x Aaron Levine

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ Unplug me. I’m never sure if these anti-digital ’trends’ are real or if I’m just seeing them in my echo chamber because I want them to be. Nevertheless, Vogue Business has intel to back up its claim that unplugging ‘has become luxury’s most valuable currency’, reporting that The Global Wellness Summit’s The Future of Wellness trend report named ‘analogue wellness’ as its top trend for 2025. It also reports that 67% of Americans long for the “pre-plugged-in” era, while 79% of US Gen Zs actively aspire to interact more in the physical world. (more…)



Me+Em’s Goop-style glow-up



Me+Em Marylebone

Has Me+Em had a secret Goop-tinged glow-up without me realising?

The successful British brand is going from strength to strength, catering for a mid-tier busy working mum customer with a contemporary edge. But stopping by its new-ish Marylebone store, it suddenly felt less ‘Marylebone mom’ and more LA-London luxury-lite-core.

The store itself does a lot of heavy lifting. It’s beautiful; light-filled, spacious and fabulously merchandised. But the product also looks really good. (more…)



It’s a Tod’s (and Miu Miu and Margaret Howell) Girl Summer



With Nothing Underneath seersucker shirt

Confession: For the last few years I’ve avoided buying ’summer’ clothes. It’s not worth it; it’s never consistently warm in the UK, so the effusive enthusiasm with which you might buy shorts, sleeveless dresses and sporty tanks in April dissipates into a tragic puddle as the weeks sail by.

There’s a middle way though. This year I’ve discovered my inner (city) beach goddess. It’s one part Tod’s wealthy Milanese nonna, one part Miu Miu SS24 Gen Z Yacht Girl Summer (below) and one part Margaret Howell-clad beachcomber (think more Cornwall than Capri). (more…)