Arket

Trend Report: What to wear for SS20



Arket pink trench

While many say that commercial ‘seasons’ are redundant, I still get new season vibes just before Fashion Week. I think it makes me focused on the newness out there, plus the days are getting longer and I just want to let the light in my life, dammit!

However, new season to me rarely means a total ‘in then out’ about turn from the previous season. That kind of thinking has become outmoded lately anyway, as desirability has become “decoupled from consumption and coupled with knowledge, a story, belonging, and transformative potential to make us better humans.” Instead, this new season edit is an excuse to fill any gaps with updates rather than total novelty. Here’s what’s on my radar for SS20…

1/ UNDONE TRENCH. Trench coats for spring? Clearly not ground-breaking, but I like the new relaxed, slouchy macs and trenches, designed less for harsh weather and more for wearing undone whilst sipping a matcha latte al fresco. (more…)

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Trend report: my AW19 wish list



Jil Sander Aw19

While the fashion industry is becoming less seasonal by the day, instead opting for more frequent ‘drops’, in my mind, September is still officially New Season month. I still look forward to the September issue of Vogue (yes, I’m the one keeping print afloat) (Just – R.I.P Marie Claire) and I’m relieved to see proper clothes in the shops instead of endless tees and shorts. Hey, I’m a knitwear girl! Here’s my pick of the autumn trends and best buys I’m eyeing for the forseeable…


DIOR GORPCORE While Dior menswear is getting most of my love at the moment, I’m here for the Dior plaid cagoule (more…)

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Buy it now: classic jeans and sweats for spring



Arket straight rinsed ecru jeans

Time for some jeans and sweats news, as I’m about to chuck off the knits and go into slightly lighter layer territory.

I live in jeans and my go-to cut is generally an as-loose-as-I-can-get-away-with boyfriend fit, or a straight cut that’s my smart option to wear with a stack heel boot and a blazer. My current default is a pair of two-year-old dark indigo Arket jeans that have a high waist and a straight, wide-ish leg but alas, they’re sold out on site. So the next best thing is the new Levi’s Vintage Company 701 jeans  (more…)

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It’s not about product so what works in bricks and mortar retail now?



what works in bricks and mortar retail now? Tiina The store Amagansett Christopher Sturman for The New York Times

News broke last week that Debenhams, one of the UK’s biggest department store chains, is closing 50 stores. I worked as a sales girl at Debenhams in Oxford Street during my art student years and I loved it. I worked with amazing people, liked selling and would pop across the road to the Keith Haring and Kenny Scharf exhibitions at the Anthony d’Offay gallery in my lunch hour.

I haven’t really shopped there as an adult, other than occasionally for beauty or pots and pans. I’m more of a high-end heritage shopper or I go to the minimalist stores like Cos and Arket. But it’s a serious warning sign that retail really is changing. Debenhams’ competitors like John Lewis & Partners and Selfridges have been much better at creating a modern lifestyle destination, which taps into the idea that stores aren’t only for shopping. (more…)

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