The culture of fashion: Alaïa for foodies and bibliophiles
Just after New Year I treated myself to a banana bread and coffee date at the new Violet Cakes cafe in the New Bond Street Alaïa store. Food and fashion have been forging an alliance for some time and I was reminded that Azzedine Alaïa was a natural instigator of this idea as far back as the 1980s.
Unlike other luxury fashion houses with their ultra brand-coded cakes and confectioneries (hello Louis Vuitton x Takashi Murakami cakes) this is a somewhat more wholesome approach. The food is consumed round an aluminium communal table nodding to the original spirit of Azzedine Alaïa himself, famous for inviting models, seamstresses, editors and even passing VIP clients to join the home-made feast at the studio table. (more…)