From LVMH to Inditex, cultural cachet is the key to fashion credibility
Fashion companies sponsoring major cultural events? Discuss…
It’s the summer of LVMH as the luxury conglomerate commandeers the Paris Olympics, not least the opening ceremony. Was it just me though who thought the OTT product placement was a bit much? Not to mention clenching at the sight of the dancers lugging monogrammed Louis Vuitton trunks down those slippery rain-lashed steps on the banks of the Seine. (Oh well, no doubt LVMH can afford the liability insurance.) (more…)