culture of fashion

The culture of fashion: Retail-edutainment rules at Dior’s renovated Avenue Montaigne flagship



Ballgowns on display at La Galerie Dior in Paris

Retail-edutainment is the latest portmanteau on my mind.

Dior is finally ready to reopen its Avenue Montaigne flagship after a two-year reno. This latest incarnation is a ‘universe of Dior’ which includes retail, restaurants and a gallery, plus a private shopping apartment that gives its guests the keys to the store – accompanied by concierges to attend to their every whim.

The Galerie de Dior is the masterstroke. (more…)



R.I.P Virgil, passer of the flame



Virgil Abloh Louis Vuitton

“I don’t come from where I’m supposed to come from. So I have to prove that this is design, that this is art, that this is valid.”
Virgil Abloh

Sad times in fashion. The news of Virgil Abloh’s untimely passing (from a private 2-year rare cancer illness) rocked the fashion world this week. But also created shock waves beyond. A pop culture icon whose influence stretched way past the boundaries of the catwalk, Virgil epitomised the modern-day Renaissance man who created product, music, happenings, communities and perhaps most importantly, the myth of the man himself.

Despite all the post-mortem plaudits, as a designer, he was polarising. (more…)



The Culture of fashion: an oral history of Sofia Coppola’s Marie Antoinette



Sofia Coppola Marie Antoinette

Can you believe that Sofia Coppola’s Marie Antoinette film is 15 years old this year? It’s such a fantastic piece of cinema and Vogue thinks so too. It has managed to compile an astonishingly lengthy oral history speaking to the actors, music consultants, costume designers and even Thierry Boutemy, the famous Belgian florist, breaking down every element of inspiration, technical specs and – of course – fashion detail in this over-one-hour long read. (more…)



Shop the post: Grace Wales Bonner on a multiplicity vision



Wales Bonner The Innovators Programme at MATCHESFASHION

Fashion month has kicked off and it feels like it’s properly back. Quite rightly there’s a concurrent spotlight on newer talent and younger businesses, who will need extra help in reorienting themselves after the ravages of the pandemic. I don’t think I’ve ever seen so many mentoring projects!

The 8th LVMH Prize for Young Fashion Designers just took place, with the main prize won by Nensi Dojaka and three designers sharing the Karl Lagerfeld Prize of €150K each (congrats to my fave, Lukhanyo Mdingi). While prize money is great, it’s not everything. (Remember Thomas Tait’s experience?) So alongside the cash, the LVMH Prize offers access to LVMH’s top tier of luxury business experts, helping designers to bolster their businesses and develop their brands.

Matchesfashion* is also committed to nurturing on-the-rise talent. (more…)