culture of fashion

The culture of fashion: how the catwalk soundtrack got its groove



Michael Clark Bodymap fashion show - photograph by Robert Rosen courtesy BodyMap

Models! Clothes! Music! Fashion show soundtracks are increasingly part of shaping a brand’s identity. And in the digital era they’re about to become even more important…

The year was 2017. Kim Jones was menswear artistic director at Louis Vuitton. At the appointed hour, his first models sloped onto the Paris runway in iterations of slouchy 80s overcoats, baggy flannel trousers and Basquiat-style suits with untucked shirts. Then the kicker – internet-breaking Speedy holdalls emblazoned with red-and-white Supreme logos. And to add the crucial fourth musical dimension: Honey Dijon’s mix of Sound Factory bangers including Chez Damier’s Can You Feel It (MK Dub), completing the downtown New York nostalgia trip.

Since then, other notable catwalk soundtracks have included LaQuan Smith’s AW23 Ballroom fabulosity-fest; Benji B’s eerie David Lynch-like Chromatics mix for Jil Sander SS25 and Saint Laurent’s long-term music collaboration with DJ SebastiAn – so integral to the brand, they packaged it as a box set and sold it in Saint Laurent stores. (more…)



Intimidated? You’re welcome



Sheila Rock Young Punks King's Road Jordan

An alternative thought to last Thursday’s post about the cosy conviviality of the Alaïa cafe-bookshop.

Reading Sheila Rock’s excellent 2020 photo book, Young Punks, her photo of the decidedly uninviting facade of Vivienne Westwood and Malcolm McLaren’s 1976 SEX shop (above) revealed an audacious weirdness with intimidating appeal that lured people in out of sheer curiosity. (more…)



The Toscani effect



Benetton 1984

Farewell Oliviero Toscani, a brilliant photographer and art director who changed the world through his audacious activism dressed as fashion advertising.

I became aware of him in the 1980s via his vibrant fashion shoots for Benetton using groups of racially diverse, often street cast models in simple studio settings, styled in layers upon layers by (my old boss) Caroline Baker. (more…)



The culture of fashion: Alaïa for foodies and bibliophiles



Alaia Violet Cakes Bond Street London

Just after New Year I treated myself to a banana bread and coffee date at the new Violet Cakes cafe in the New Bond Street Alaïa store. Food and fashion have been forging an alliance for some time and I was reminded that Azzedine Alaïa was a natural instigator of this idea as far back as the 1980s.

Unlike other luxury fashion houses with their ultra brand-coded cakes and confectioneries (hello Louis Vuitton x Takashi Murakami cakes) this is a somewhat more wholesome approach. The food is consumed round an aluminium communal table nodding to the original spirit of Azzedine Alaïa himself, famous for inviting models, seamstresses, editors and even passing VIP clients to join the home-made feast at the studio table. (more…)