Trends

Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



New name to know: Legres artisan boots



Legres boots

I had a DM chat with a Twitter buddy a few weeks ago, who sent me a photo of some extremely chic riding boots she was trying on in Matchesfashion. “What do you think?’ she asked. “OMG, where from? Buy them!” I insisted. I had no idea who Legres were then, but now I do.

It’s an anonymous ‘London-based collective that works with traditional Italian artisans to create timeless footwear staples’, according to the Matchesfashion blurb and it’s oh so very me! (more…)



Can Dover Street Parfums Market reinvent beauty retail?



Dover Street Parfums Market 11 Bis Rue Elzevir 75003 Paris

I was in Paris for a couple of days this week but I just missed the new opening from the Dover Street Market clan. I’m back again on Friday though so I’m planning to pop in to Dover Street Parfums Market, the new outpost that focuses solely on beauty. I feel it’s a good time for an entirely new beauty concept store and who better to orchestrate it than Rei and Adrian, with the help of Sarah Andelman (of Colette fame)?

“I want to find the equivalents of Simone Rocha and Craig Green in the beauty business,” says Dover Street Market CEO Adrian Joffe (more…)



Positive fashion: first look at Zanini SS20



Zanini SS20

Zanini SS20 looks SO good! I’ve been reading this op-ed about Gucci’s incessant profit rises which have recently stalled. Have we OD’ed on merch and maximalism?

I don’t know if we should go full throttle for austerity minimalism but I think there could be a middle ground. And Zanini’s elevated classics might be it. Marco Zanini’s fabrics are developed exclusively for him, he pays minute attention to the details that define a silhouette (hello voluminous sleeves) and the styling is perfectly on point. Gotta be better than a logo tee, right?

Zanini SS20
Zanini SS20
Zanini Spring 2020
Zanini white suit

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zanini SS20 / Vogue Runway
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