Trends

J-Wellness: Shiseido launches Baum



Baum Shiseido J-wellness J-beauty

The Olympics is on pause and Tokyo is at risk of a lockdown, but Shiseido is hoping to lift the spirits with its new J-wellness brand, Baum.

A beautiful ageless and genderless line of high end skincare and wellness products, the 45-item line include make-up removers, cleansers, hand creams, a ‘face massage mask’ and room fragrances inspired by forest bathing and the ‘power of the trees’. (more…)



Workwear and the new normal



The Flair Index Birkenstocks

Who is winning the WFH wardrobe wars so far? According to my Insta feed, it looks like Birkenstocks are in the lead. No surprise there as they straddle wellness wear and fashion rather nicely.

For Instagram’s minimalist set, the default uniform is Birkenstocks*, socks, (cashmere) joggers and an elevated knit or sweat. M Magazine’s Suzanne Koller (below 1) has been proudly sporting her Raey cashmere PJs and Birkenstocks combo on Insta, while Brittany Bathgate (below 2) is no stranger to a sweats and Birks uniform. (more…)



On working from home, self-care and post-consumerism life



Better Things, 1973, Ed Ruscha

How is everyone doing? It’s a weird week in London with what feel like the first stages of grief as the C-word-that-must-not-be-spoken takes hold. Denial, anger and bargaining as we try to navigate rather contradictory recommendations from our government, health officials and employers. Trying to make sure we have the required essentials should we wake up one day with a dry cough and fever and can’t leave the house for seven days (or is it 14?). Yet not panic buying as that makes things worse for those who are less able or affluent. (more…)



A pop of optimism (and a timely red lip) at Hermes AW20



Hermes AW20

It feels like every show season I’ve covered for the last God knows how many years has referenced some sort of uncertain dystopian future. Economic, political, ecological and now major health pandemic. I’m bored of writing about protective armour-like layers and ominous colour palettes. Bring me the light! The joy! A glimmer of hope! Or maybe just these primary coloured pops of minimalism by Hermès.

For Hermès AW20, Nadège Vanhee-Cybulski took unexpected inspiration from her design hero, Jean-Charles de Castelbajac. (more…)