Trends

Gentlewoman style: Aimé launches its own fashion line



Aimé London shirt collection

A new collection from a long-running retailer.

Aimé is a bit of a local secret in Notting Hill; the go-to destination for the likes of A.P.C and Isabel Marant for the yummy mummies of the late 90s before the rest of the world Westbourne Grove caught up. Now the Parisian garconne look is a global style trope and Aimé wants to design the uniform. (more…)



Could an Apple face mask solve the challenge of customer service in retail?



Apple face mask clear mask unboxing

Trust Apple to come up with one of the biggest design solutions of our age.

The customer service Covid mask.

To be, er, clear, the Clear Mask (above) isn’t actually made by Apple but it has been commissioned to be used in its stores so that public-facing sales staff can better communicate with customers. (more…)



SS21 trend report: Molly Goddard



Molly Goddard SS21

Have to agree with catwalk critic Sue Evans, who commented on my earlier pondering to say that Molly Goddard’s SS21 collection was a strong expression of optimism and joy. It was her strongest yet, I thought, with commercial colour-block graphic knits and jerseys styled with her usual explosion-in-a-tulle factory froufrou skirts. (more…)



Sunday worship: Margaret Howell SS21



Margaret Howell SS21 LOOK 23

This weekend I would usually be darting across the four corners of London to see what Fashion Week had to offer. Not so this season, which means for once I got to have a lie in on my birthday! But it also means I’ll miss my favourite LFW ritual, congregating on the Sunday worship benches of the Margaret Howell show at Ballet Rambert on the South Bank. Here I’d normally huddle in a sea of buff trench coats with Alyson, Brittany, Dal and Alexis, to appraise next season’s stylistic nuances, while catching up on industry (both fashion and publishing) goss.

In lieu of a Margaret Howell show, we have look book pictures. (more…)