Trends

On circularity, beauty and solving the cost of convenience



Axe deodorant is part of the new Loop circularity platform
I think about the cost of convenience a lot. We’re so hung up on things being quick, accessible and easy that we forget that there’s a cost associated with it. For example, two of my bugbears – getting hooked on free media consumption means we’re now slaves to Mark Zuckerberg and his ilk, and the obsession with a cashless society is a burden for older people who can’t keep up with technology and miss the human interaction of bank counters and supermarket checkouts. (Not to mention the simple fact that cashless culture means you spend more.) And then there’s a third – the environmental cost of our disposable culture.

The good news is there’s finally some progress being made in the field of packaging. We still want the convenience that comes with disposable goods but we’re not changing our behaviour fast enough for recycling to make a significant difference. (more…)



Shop the post: Is tech wear the new street wear?



Polo Ralph Lauren Polo 11 Jacket with self heating technology
Is tech wear the new street wear? Yes please if it’s going along these lines…

Here’s a new hi tech idea from Ralph Lauren. Annoyingly, the Polo 11 jacket (above), a Bluetooth-controlled self heating jacket that warms up with the aid of an app, is strictly limited edition so will probably only be seen on a few ‘influencers’ and undeserving celebs (more…)



High-low fashion: H&M X Eytys is selling out fast



H&M X Eytys collaboration

The H&M group really is killing it on the high street imo. COS, Arket and & Other Stories are my current high street go-tos for perennial pieces with a fashion edge that aren’t going to date by the time I’ve hung them up.

H&M has just created another winner with its H&M X Eytys collab of unisex shoes, clothes and accessories that just launched last week. It’s a pretty tight collection of streety chinos, boxy tees and the signature Eytys sneaker – in fact, lots of the best bits have already sold out online. (more…)



Quote of the day: Séverine Merle



Séverine Merle, chief executive of Celine on the new menswear strategy

“Since Hedi [Slimane] started working in fashion, and in his photography even before that, he has always explored androgyny; he’s never drawn a strict gender distinction. Everyone has both a masculine and a feminine side. He wants both fields to have their own personality.”

Séverine Merle, chief executive of Celine, Financial Times (reg req). This is a great read on the new Celine menswear strategy. (more…)