circularity

Positive fashion: M&S to offer a major Deliveroo-style repair service



M&S repair service

Really good to see all these high street and fashion brands embracing the repair economy. M&S is the latest to team up with Sojo on offering a Deliveroo-style clothing repair service to customers – M&S Fixed by Sojo*. From August, Marks & Spencer customers can book a repair service through a dedicated online hub, allowing access to a range of repair services including zip replacements and invisible knitwear mending (from £5, with repaired items returned to customers within 7-10 days).

Levi’s has also embraced the repair trend. Its Regent Street store has placed its Levi’s Tailor Shop* right at the store entrance, offering alterations, repairs and sometimes remodelling to its customers. (Find your nearest Levi’s Tailor Shop here*). I took some Levi’s jeans in last week to be altered. In the past, this service was free and quick. Now, it’s slightly a victim of its own success (in the brand’s favour, it has to be said); a simple shortened hem is still free but there’s a month-long wait time. If you want a fast-track service, you can pay £10 to have them back in a week. It shows there’s a clear demand for these services while simultaneously building goodwill into the brand by reinforcing its focus on quality, circularity and customer service.

See my previous posts on the repair economy here, here and here.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: M&S repair service
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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Positive fashion: Now you can buy your secondhand Levi’s from its own dedicated recommerce site



Secondhand Levi's
Secondhand Levi’s have been a thing for as long as I can remember. I can still recall the smell from the endless folded piles of denim at the Emperor of Wyoming, where after ten try-ons you *might* leave with your perfect fit and preferred shade of blue.

In 2015, vintage Levi’s hit the headlines when RE/DONE jeans arrived on the scene with its innovative model of tweaking old 501s to a modern fit. It was so successful that Levi’s decided to work with the founders than compete.

And this month Levi’s has launched its very own secondhand Levi’s microsite (more…)



The new direct-to-consumer classics



Paravel luggage - direct-to-consumer lifestyle brand

No-fashion fashion; it seems the world is catching up with the ‘gentlewoman style’ set (according to the New York Times), who covet the best version of a thing that they can wear forever. This was the premise of my book, The New Garconne, which came out in 2016. The wardrobe building blocks featured in there have held up pretty well, although silhouettes have morphed slightly over time. But classics are classics, so I think we will always need a blazer, a tailored pant, a slim-heeled shoe and a decent tote.

Interestingly, some of today’s best classics don’t come from the heritage brands but from ‘direct-to-consumer’ (aka DTC) start-ups. (more…)



Positive fashion: Maggie Marilyn introduces circularity-first wear-now-recycle-later basics



Maggie Marilyn Somewhere basics collection

Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.

While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)