circularity

On my radar: Reluxe x Madewell



Reluxe x Madewell

Last week I had the pleasure of meeting Reluxe founder Clare Richardson briefly at a Reluxe x Sana Jardin breakfast event in the Reluxe store. Clare is better known to me through her styling work for publications including Vogue, Holiday and Wall Street Journal magazine, very much in the ‘gentlewoman style’ vein of classic but sexy dressing.

During her talk, Clare made the point that women founders are natural multi-hyphenates, which suits her as a freelance stylist but also explains her segue into founding a luxury resale business. She has smartly chosen to use her top tier fashion industry contacts to foster collabs with relevant brands, the latest being Madewell. (more…)

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Positive fashion: M&S to offer a major Deliveroo-style repair service



M&S repair service

Really good to see all these high street and fashion brands embracing the repair economy. M&S is the latest to team up with Sojo on offering a Deliveroo-style clothing repair service to customers – M&S Fixed by Sojo*. From August, Marks & Spencer customers can book a repair service through a dedicated online hub, allowing access to a range of repair services including zip replacements and invisible knitwear mending (from £5, with repaired items returned to customers within 7-10 days). (more…)

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Positive fashion: Now you can buy your secondhand Levi’s from its own dedicated recommerce site



Secondhand Levi's
Secondhand Levi’s have been a thing for as long as I can remember. I can still recall the smell from the endless folded piles of denim at the Emperor of Wyoming, where after ten try-ons you *might* leave with your perfect fit and preferred shade of blue.

In 2015, vintage Levi’s hit the headlines when RE/DONE jeans arrived on the scene with its innovative model of tweaking old 501s to a modern fit. It was so successful that Levi’s decided to work with the founders than compete.

And this month Levi’s has launched its very own secondhand Levi’s microsite (more…)

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The new direct-to-consumer classics



Paravel luggage - direct-to-consumer lifestyle brand

No-fashion fashion; it seems the world is catching up with the ‘gentlewoman style’ set (according to the New York Times), who covet the best version of a thing that they can wear forever. This was the premise of my book, The New Garconne, which came out in 2016. The wardrobe building blocks featured in there have held up pretty well, although silhouettes have morphed slightly over time. But classics are classics, so I think we will always need a blazer, a tailored pant, a slim-heeled shoe and a decent tote.

Interestingly, some of today’s best classics don’t come from the heritage brands but from ‘direct-to-consumer’ (aka DTC) start-ups. (more…)

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