The new direct-to-consumer classics

No-fashion fashion; it seems the world is catching up with the ‘gentlewoman style’ set (according to the New York Times), who covet the best version of a thing that they can wear forever. This was the premise of my book, The New Garconne, which came out in 2016. The wardrobe building blocks featured in there have held up pretty well, although silhouettes have morphed slightly over time. But classics are classics, so I think we will always need a blazer, a tailored pant, a slim-heeled shoe and a decent tote.

Interestingly, some of today’s best classics don’t come from the heritage brands but from ‘direct-to-consumer’ (aka DTC) start-ups. (more…)

Disneyrollergirl 4 Comments Beauty, Brands, Business of fashion, Design, News, Online shopping, Retail concepts, Shopping, Trends Away, Business of Fashion, circularity, denim, direct to consumer, For Days, Homme Girls, La Bouche Rouge, Naadam, Paravel, RE/DONE, Veja

5 February, 2019

Positive fashion: For Days and the circularity of everything

For Days circularity business model

‘Circularity’ is a word that has been doing the rounds (lol – no pun intended) for a while and we’re going to be hearing it a lot more. Example: For Days, the subscription based, ‘closed-loop’ T-shirt company that lets you return its worn-out tees in exchange for a new one, then upcycles the spent fabric into new yarn.

For Days recently received $2.7 million in funding and is starting to licence its business model to other start-ups. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Design, News, Online shopping, Retail concepts, Trends circularity, For Days, Loop, news, positive fashion, shopping, sustainability, trends, zero-waste

31 May, 2018

Positive fashion: For Days zero-waste tees

For Days sustainable closed loop t-shirts

I like the sound of this ‘closed loop’ T-shirt company that works on a subscription model – with a difference. You sign up to get one, two or three tees a month and when your tee is looking worse for wear, you can return it in exchange for another one. The old tee gets broken down into pulp and upcycled into new stock. (more…)