Veja

On Farfetch, circularity and the business of positivity



Graduate Fashion Week 2019 Farfetch Conscious Design Hub

Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.

On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)



THE DRG STYLE INDEX: Le Kilt, Dior, Gucci, Veja and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. LE KILT DENIM
Le Kilt Denim
The brilliant Sam McCoach has branched into denim with her latest offering from Le Kilt. The keep-forever denim pieces are manufactured in the UK from raw, rigid denim by Blackhorse Lane Ateliers. It continues her slow fashion ethos using upcycled leftover fabric from her collections to create contrasting panels. Buy it here. (more…)



Positive fashion: Flaneurz



Flaneurz rollerskate sneakers

Imagine all the possibilities of being able to clip wheels onto any shoe. That’s the premise behind Flaneurz, a brilliantly bonkers (yet strangely practical) concept that lets you turn your specially adapted Nikes, Vans or Doc Martens into rollerskates. Choose from the range they offer online or submit images of your favourite trainers and they will adapt them as part of their custom Change Your Shoes service. (more…)



Arket’s curated archive wardrobe is a breath of fresh air in the toxic world of fast fashion



Arket women knitwear in the London Regent Street store

In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.

Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)