You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.
Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.
On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)
Here’s the latest weeklyDRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. LE KILT DENIM
The brilliant Sam McCoach has branched into denim with her latest offering from Le Kilt. The keep-forever denim pieces are manufactured in the UK from raw, rigid denim by Blackhorse Lane Ateliers. It continues her slow fashion ethos using upcycled leftover fabric from her collections to create contrasting panels. Buy it here. (more…)
Imagine all the possibilities of being able to clip wheels onto any shoe. That’s the premise behind Flaneurz, a brilliantly bonkers (yet strangely practical) concept that lets you turn your specially adapted Nikes, Vans or Doc Martens into rollerskates. Choose from the range they offer online or submit images of your favourite trainers and they will adapt them as part of their custom Change Your Shoes service. (more…)