Online shopping

So how did Digital London Fashion Week go?



Nicholas Daley AW20

Digital LFW was overall a bit of an anti-climax. Unlike many, I don’t ridicule the British Fashion Council for it. I applaud them for trying in #unprecedented times. The main criticisms of the new ‘digital hub’ format were that the content wasn’t exciting enough, there were too few new collections, the panel discussions were too focused on the same topic (Covid) and panellists were ‘the usual suspects’. (more…)



Buy it now: investment outerwear from Mackintosh



Mackintosh outerwear SS20 womenswear

According to The Industry, people are still buying luxury fashion online.

I’m surprised, but maybe they’re taking advantage of the excellent deals on investment pieces, which I’d recommend if you’re in a position to do so. Any classic items I’ve bought from luxury brands have 100% earned their keep; they last for ages and seem to retain that ‘new’ look for so much longer. (more…)



Should we stop shopping?



Tiina the Store

Both the New York Times and the FT have written stories unpicking the quandary of whether we should be shopping online while there’s a contagious health pandemic going on.

I’ve been wrestling with the same dilemma. (more…)



For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)