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Streetwear retail grows up



Aime Leon Dore London cafe

Something interesting is happening in the world of streetwear. It’s fixing up, shedding its scrappy roots and going all out for growth. Latest development? In the space of a few weeks, two of its most culty brands have opened retail stores that cement their influence and ambition for mass expansion.

On June 17th, Hypebeast unveiled an impressive new seven-storey HQ-slash-store-slash-event-space in NYC’s Chinatown. Two weeks earlier, Aimé Leon Dore (above and below) opened its London store in the heart of Soho, a two-storey retail destination incorporating a marble-floored café and a VIP private lounge. A sneaker’s throw from Supreme and Stussy, Aimé Leon Dore is a far more refined proposition than these rough and ready rivals. Its branding is more preppie-adjacent than skater kid, yet it speaks to the same youthful demographic. (more…)



The culture of fashion: The 90s is officially vintage – here’s why that’s a good thing



Jil Sander 1990s

It recently dawned on me that the 1990s, the era that defined me, is properly vintage. While it’s a discombobulating thought (I mean, I don’t feel middle-aged), there are some positives. One is that the minimalist-slash-deconstructivist designers of the time – Margiela, Lang, Demeulemeester, Sander, Prada, Klein – have become established as classics and thus there’s a new market for them. (more…)



Shop the post: The Outnet summer classics



The Outnet

Just putting together a few classic picks from The Outnet* as we segue into full-on summer mode. I was a bit late publishing this, so all the amazing The Row shirts and flat pumps have sold out but it’s worth signing up to the Outnet newsletter for next time.

In the meantime, there are lots of other summer staples to explore. White and cream midi dresses* seem to be a thing, to wear with The Outnet’s own Iris & Ink flats* or Jimmy Choo Mary Janes*. (more…)