Online shopping

Ask Alison: How Browns Brook Street has recast itself as the new luxury omni-flagship



Browns Brook Street The Focus

There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…

Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.

Launching on 12 April, at a reinvented flagship location, Browns Brook Street is the manifestation of owner, Farfetch’s visionary ‘Store of the Future’ omnichannel strategy that we first heard about in 2017. (more…)



Quote of the day: Ron Finley



Ron Finley guerilla gardener

“When I wake up I’m successful. I’m not measuring my success by what we’ve been trained to think success is. What gives you value? The watch? The phone? The shoes? No, motherfucker, there’s only one thing that gives you value and that’s you. It’s that simple. You can have value just by saying ‘I have value.'” (more…)



On my radar: Plain Goods



Plain Goods

Uh oh.

New e-commerce discovery of heritage-y staples with a mix of classic brands (Margaret Howell cable knits!) and expertly selected vintage finds.

The Plain Goods site and accompanying Connecticut store are run by interior designer Michael DePerno and fashion brand manager, Andrew Fry, and they shoot all the campaigns locally themselves.

Current faves: their own line of men’s Shetland knitwearwear and these Martiniano loafers – such a cool take on the old school penny.

Browse at your peril….
Martiniano loafers Plain Goods

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Plain Goods
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Meet Finematter: Net-a-Porter for jewellery



Finematter jewellery ecommerce DTC - photo by Hasse Nielsen

Watch out Net-a-Porter, Matchesfashion and Farfetch; Finematter is the fine jewellery site coming to steal your crown.

I first got wind of the Danish DTC jeweller (pay wall) a few weeks ago. Founded by Caroline Chalmer and Mie Ejdrup, two retail strategy veterans, with influencer Pernille Teisbæk on board as a creative advisor, it’s the clean, serene jewellery etailer for the #OldCeline set and, crucially, the woman who buys fine jewellery for herself. (more…)