Beauty

Can Dover Street Parfums Market reinvent beauty retail?



Dover Street Parfums Market 11 Bis Rue Elzevir 75003 Paris

I was in Paris for a couple of days this week but I just missed the new opening from the Dover Street Market clan. I’m back again on Friday though so I’m planning to pop in to Dover Street Parfums Market, the new outpost that focuses solely on beauty. I feel it’s a good time for an entirely new beauty concept store and who better to orchestrate it than Rei and Adrian, with the help of Sarah Andelman (of Colette fame)?

“I want to find the equivalents of Simone Rocha and Craig Green in the beauty business,” says Dover Street Market CEO Adrian Joffe (more…)



At Asystem, ‘betterment’ is wellness for the macho guy



Asystem wellness and betterment brand for men

Dear men, the wellness industry is coming for you. And it has a macho-er (read: competitive) name – ‘betterment’. For this you can thank Oli Walsh the founder of the influential Wednesday creative agency, and Josh LeVine of Frame denim, who together have just launched Asystem.

Asystem aims to make it ‘as easy as possible for men to feel, look and perform at their best’, with an initial capsule subscription skincare and ingestibles line. The skincare consists of a Clinique-esque cleanser, moisturiser and “rebuilding” cream (for $45 a month), and the energy, stamina and focus-boosting ingestibles cost $75 a month. Or you can get the combined ‘Total Body System’ for $99 a month.

Asystem wellness and betterment brand for men

With its accompanying nutrition, mind and body blog, and a coffee table book celebrating aspirational tastemakers, it certainly seems to tick all the zeitgeist boxes for the 21st century self-improvement guy. Oh and for the full goopification-for-guys monty, there’s the BeachHouse event ‘space’ for meet-ups and mind-body lectures.

Asystem wellness and betterment brand for men

It all sounds a bit colour-by-numbers, but the founders have form – and major industry clout. If their combined network of friends and influencers in high places helps spread the word, they have a ready-made head start in the game. It just remains for the products to, well, perform…

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Asystem
NOTE: Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman



Trend report: my AW19 wish list



Jil Sander Aw19

While the fashion industry is becoming less seasonal by the day, instead opting for more frequent ‘drops’, in my mind, September is still officially New Season month. I still look forward to the September issue of Vogue (yes, I’m the one keeping print afloat) (Just – R.I.P Marie Claire) and I’m relieved to see proper clothes in the shops instead of endless tees and shorts. Hey, I’m a knitwear girl! Here’s my pick of the autumn trends and best buys I’m eyeing for the forseeable…


DIOR GORPCORE
While Dior menswear is getting most of my love at the moment, I’m here for the Dior plaid cagoule (more…)



Beauty bits: John Bell & Croyden



John Bell and Croyden beauty ION sei toothbrush

I’ve spent the last month in a wellness bubble, reading up on the apparently $8 billion industry. Like most people, I had zero interest in mindfulness, self-care and sheet masking rituals five years ago, yet here I am, as obsessed with meditation apps and rose quartz rollers as the next person. I wonder what came first – our anxiety-ridden culture or the industry that told us we need CBD facials and sound baths to stay sane?

I don’t have the answer, but my weakness is anything ritualistic that promises to counter the pressures of digital overstimulation and my not-done to-do list. (more…)