DFNI associate editor, ALISON FARRINGTON reports on the travel retail beauty opportunity for Chinese New Year
Chinese New Year is upon us and travel retailers across Asia have been creating special promotions designed to attract passengers for the biggest Chinese shopping opportunity of the year. Travel retail or duty free shoppers are big business. Often referred to as the ‘Sixth Continent’, in 2018 the global market was worth $79bn.
Beauty remains the biggest and fastest-growing product sector in travel retail, while Asia Pacific is the category’s main growth driver. In 2018 the region saw beauty sales grow 23.5% to a total of $31.5bn. Beauty and fashion accessories are the biggest pull for Chinese travellers eager to snap up seasonal limited editions at the airport. This year’s theme is Year of the Rat (sometimes interpreted as a mouse) and we’ve seen brands adopting characterful themes such as Rocket Rat and even Mickey Mouse. (more…)
First look at Hermès make-up – and it’s very covetable.
Back in March 2019, Hermès announced it would be launching beauty this year. By some sort of spooky telepathy, I happened to email the PR yesterday to check in on the launch date. It’s launching in March, she said. And that was it. Today, WSJ has a bit more news. Hermès is launching Rouge Hermès, a line of 24 refillable lipsticks, in two finishes, a satin and a matte. They will be lightly fragranced with a custom blended scent created by Hermès perfumer, Christine Nagel.
I’m loving the traditional-meets-modern vibe. On the one hand it’s a classic bullet lipstick, not an ‘ink’, oil, or liquid. On the other, it’s an eco-conscious refillable concept in the vein of La Bouche Rouge(more…)
An update for my American followers Westman Atelier fans. Westman Atelier’s Lip Suede compact has landed; a beautiful lacquered clamshell filled with stripes of peptide-rich and marula oil-infused lip colour. It’s priced at $85, €91 or £78 and is available on the Westman Atelier website here. There’s a brush to come at the end of the month.
I finally made it to the Glossier London pop-up in Covent Garden. It’s been open for seven weeks and it closes on 9th Feb* at the end of the year, but I wanted to get the Christmas crowds out of the way. And the wait was worth it. Glossieris as famous for its pop-ups as its cult-like community and influential cool-luxe aesthetic. Having started out as an e-commerce brand, it has slowly built a strategy of opening pop-ups in key markets to test our products, meet its customers and build hype around the brand.