Retail report: Selfridges ramps up its luxury ready-to-wear with a nod to Dover Street Market



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It feels like Selfridges has been tweaking its third floor Designer Galleries for ever! Finally its finished and the verdict is quite the A-Z of modern luxury fashion. In short, the Selfridges buy has been Dover Street Market-ified. (And  that sentence right there gets the award for clunkiest sentence of the year. Soz.) I still remember the third floor as it was eons ago – contemporary labels like Anglomania alongside A.P.C, Whistles and Joseph. Pffft, this is so not that. Contemporary and denim have all been shunted up to the fourth floor, leaving gleaming aisles of expensive statement-wear. Of course, I can’t actually afford any of it.

It’s a textbook exercise in taste and wealth though. (more…)